by
Reed, Peter W., 1944-
Call Number
658.802 REE
Publication Date
2003
Summary
This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.
Format:
Books
Relevance:
155254.9844
by
Caves, Robert E.
Call Number
387.736 22
Publication Date
1999
Format:
Electronic Resources
Relevance:
120272.3438
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by
Bechet, Thomas P.
Call Number
658.301 21
Publication Date
2002
Format:
Electronic Resources
Relevance:
114679.1016
by
William Angliss Institute of TAFE.
Call Number
WAIARC 378.945 LRC
Publication Date
1999
Format:
Books
Relevance:
105483.0703
by
Rothwell, William J., 1951-
Call Number
658.301 22
Publication Date
2003
Format:
Electronic Resources
Relevance:
92248.8125
by
Manning, Anthony D.
Call Number
658.4012 21
Publication Date
2002
Format:
Electronic Resources
Relevance:
3.4514
by
Viljoen, John.
Call Number
658.4012 VIL
Publication Date
2003
Summary
Strategic management
Format:
Books
Relevance:
3.3532
by
Miller, Michael.
Call Number
658.4012 MIL
Publication Date
2001
Format:
Books
Relevance:
3.3462
by
Heracleous, Loizos Th.
Call Number
658.4012 HER
Publication Date
2003
Summary
Beginning with the historical development of the strategy field, including the influence of industrial organization and the resource-based view, the author develops a new perspective labelled an "organisational action" view of strategy. Topical areas such as corporate governance, inter-organizational networks, and organizing for the future are examined.
Format:
Books
Relevance:
3.3163
by
Evans, Nigel.
Call Number
338.4791 STR
Publication Date
2003
Format:
Books
Relevance:
3.3137
by
Bourne, Mike.
Call Number
658.4012 BOU
Publication Date
2002
Format:
Books
Relevance:
3.2943
by
Osteryoung, Jerome S.
Call Number
658.4012 OST
Publication Date
2003
Format:
Books
Relevance:
3.2842
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