by
Steiner, Sarah K.
Call Number
302.30285 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
109795.0156
by
Anderson, David W.
Call Number
658.8 23
Publication Date
2012
Summary
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format:
Electronic Resources
Relevance:
87262.0938
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by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
81087.1016
by
Boland, T. (Tom), editor.
Call Number
331.1 23
Publication Date
2015
Format:
Electronic Resources
Relevance:
1149.2865
Call Number
004.6 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
3.4392
by
Kanopy (Firm)
Call Number
658.8 STR
Publication Date
2016 2015
Summary
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Format:
Electronic Resources
Relevance:
3.3751
by
Sharples, Liz.
Call Number
658.7 STR
Publication Date
2014
Summary
The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Format:
Electronic Resources
Relevance:
3.2056
by
Stringer, Carolyn.
Call Number
658.3 23
Publication Date
2012
Summary
Targets are an important part of our work life, whether we are setting them or meeting them. Target setting forms part of the budgeting process and the performance management of business units and individuals. Unfortunately the behavioral impacts of target setting on performance are not well understood, and this can lead to serious consequences such as game playing. Target setting is an under-researched area.
Format:
Electronic Resources
Relevance:
3.1425
by
Kloppenborg, Timothy J., 1953-
Call Number
658.4012 23
Publication Date
2012
Summary
This book is aimed at executive leaders of organizations. Leaders from all organizations will benefit from this book, but especially organizations that may have limited resources and bench strength. This book instructs executive leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects and other work. This book also tells executives who serve as a sponsor or who have a project manager direct report what they need to do at each project stage. Advice is given to the executive who owns the project management competency for the company on utilizing input from customers, employees, and processes. Much of the organization's work is dependent on information technology, and understanding and using information technology as a strategic weapon helps an organization become competitive and effectively implement their business strategies. All of these portfolio and project decisions need to be made based upon both qualitative and quantitative data using reliable analysis methods.
Format:
Electronic Resources
Relevance:
3.1302
by
Olivas-Lujan, Miguel R.
Call Number
658.40
Publication Date
2013
Summary
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-gene rated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this boo k will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools.
Format:
Electronic Resources
Relevance:
3.0656
Call Number
384.8065 WHY
Publication Date
2016 2015
Summary
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney's acquisition of Pixar animation studios. As a multi-business unit corporate, why build a particular portfolio of businesses?
Format:
Electronic Resources
Relevance:
2.4848
by
Hunka, Frantisek.
Call Number
658.4038011
Publication Date
2011
Format:
Electronic Resources
Relevance:
2.3546
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