by
Steiner, Sarah K.
Call Number
302.30285 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
109795.0156
by
Anderson, David W.
Call Number
658.8 23
Publication Date
2012
Summary
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format:
Electronic Resources
Relevance:
87262.0938
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by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
81087.1016
by
Boland, T. (Tom), editor.
Call Number
331.1 23
Publication Date
2015
Format:
Electronic Resources
Relevance:
1149.2865
Call Number
004.6 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
3.4392
by
Kanopy (Firm)
Call Number
658.8 STR
Publication Date
2016 2015
Summary
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Format:
Electronic Resources
Relevance:
3.3751
by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2011
Format:
Books
Relevance:
3.3750
by
Moutinho, Luiz.
Call Number
338.47910684 STR
Publication Date
2011
Summary
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format:
Books
Relevance:
3.2151
by
Sharples, Liz.
Call Number
658.7 STR
Publication Date
2014
Summary
The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Format:
Electronic Resources
Relevance:
3.2056
by
Stringer, Carolyn.
Call Number
658.3 23
Publication Date
2012
Summary
Targets are an important part of our work life, whether we are setting them or meeting them. Target setting forms part of the budgeting process and the performance management of business units and individuals. Unfortunately the behavioral impacts of target setting on performance are not well understood, and this can lead to serious consequences such as game playing. Target setting is an under-researched area.
Format:
Electronic Resources
Relevance:
3.1425
by
Kloppenborg, Timothy J., 1953-
Call Number
658.4012 23
Publication Date
2012
Summary
This book is aimed at executive leaders of organizations. Leaders from all organizations will benefit from this book, but especially organizations that may have limited resources and bench strength. This book instructs executive leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects and other work. This book also tells executives who serve as a sponsor or who have a project manager direct report what they need to do at each project stage. Advice is given to the executive who owns the project management competency for the company on utilizing input from customers, employees, and processes. Much of the organization's work is dependent on information technology, and understanding and using information technology as a strategic weapon helps an organization become competitive and effectively implement their business strategies. All of these portfolio and project decisions need to be made based upon both qualitative and quantitative data using reliable analysis methods.
Format:
Electronic Resources
Relevance:
3.1302
by
Hitt, Michael A., author.
Call Number
658.4012 HIT
Publication Date
2017
Summary
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Format:
Books
Relevance:
3.0877
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