Corporate communication [electronic resource] : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.

Cover image for Corporate communication [electronic resource] : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.

ISBN:

9781606493090

Title:

Corporate communication [electronic resource] : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.

Author:

Goodman, Michael B., 1949-

Personal Author:

Goodman, Michael B., 1949-

Edition:

1st ed.

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.

Physical Description:

1 online resource (x, 145 pages).

Series:

Corporate communication collection,

General Note:

Title from PDF title page (viewed Feb. 1, 2012).

Contents:

Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Business communication.

Communication in management.

Added Author:

Hirsch, Peter B.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2012

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.45 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

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Summary

The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.