Mastering business planning and strategy : the power and application of strategic thinking / Paul Elkin.

ISBN:

9781854184368

Title:

Author:

Elkin, Paul M.

Personal Author:

Elkin, Paul M.

Edition:

2nd ed.

Publication Information:

Physical Description:

1 online resource (176 pages).

Series:

Masters in management series

General Note:

Previous edition: 1998.

Local Note:

eBooks on EBSCOhost

Subject Term:

Business planning.

Strategic planning.

Business planning -- Problems, exercises, etc.

Strategic planning -- Problems, exercises, etc.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2007

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.4012 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.

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Summary

Summary