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Foundations of effective influence operations [electronic resource] : a framework for enhancing Army capabilities / Eric V. Larson [and others].
ISBN:
9780833047915
Title:
Foundations of effective influence operations [electronic resource] : a framework for enhancing Army capabilities / Eric V. Larson [and others].
Author:
Larson, Eric V. (Eric Victor), 1957-
Publication Information:
Santa Monica, CA : Rand Arroyo Center, 2009.
Physical Description:
1 online resource (xxiv, 201 pages) : illustrations.
Series:
Rand Corporation monograph series
General Note:
"Prepared for the United States Army."
"MG-654-A"--Page 4 of cover.
Contents:
Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations.
Local Note:
eBooks on EBSCOhost
Corporate Subject:
Added Author:
Added Corporate Author:
Format:
Electronic Resources
Electronic Access:
Click here to view
Publication Date:
2009
Publication Information:
Santa Monica, CA : Rand Arroyo Center, 2009.