Strategic Communication at Work : the Impact Paradigm / Diane Lennard.

ISBN:

9781315230788

Title:

Author:

Lennard, Diane, author.

Personal Author:

Lennard, Diane, author.

Edition:

First edition.

Physical Description:

1 online resource : text file, PDF

Contents:

Part ONE Strategic Communication -- chapter 1 The IMPACT Paradigm{u2014}What It Is / chapter 2 The IMPACT Paradigm{u2014}Why It Works / part TWO Strategic Communication in Action -- chapter 3 Communication Situations / chapter 4 Common Concerns of Communicators / part THREE Practicing -- chapter 5 IMPACT Exercises / chapter 6 Communicate with Impact

Local Note:

eBooks on EBSCOhost

Subject Term:

Organization -- Research.

Communication in organizations.

Strategic planning.

Managerial economics.

Organizational sociology -- Research.

Organisation -- Recherche.

Communication dans les organisations.

Planification stratégique.

Économie d'entreprise.

Organizational sociology -- Research

Communication in organizations

Managerial economics

Organization -- Research

Strategic planning

Format:

Electronic Resources

Electronic Access:

http://ezproxy.angliss.edu.au/login?url=http://ezproxy.angliss.edu.au/login?direct=true&scope=site&db=nlebk&AN=1743228

Publication Date:

2018

Publication Information:

London :

Taylor and Francis,

2018.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.45 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication--one-on-one, small group, and large group--to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility.

Lennard presents the IMPACT Paradigm--Intending, Messaging, Presence, Attending, Connecting, and Together--in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions.

The text's clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.

Author Notes

Diane Lennard, PhD, is a Professor of Management Communication at Stern School of Business, New York University,　USA. She is also the founder of Lennard & Company, an international coaching and consulting firm specializing in experiential learning programs for business executives, educators, consultants, and other professionals.