by
Hunka, Frantisek.
Call Number
658.4038011
Publication Date
2011
Format:
Electronic Resources
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2.3546
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by
Davis, Paul K., 1943-
Call Number
358.4070973 22
Publication Date
2005
Summary
Decision science concerns understanding human decisionmaking and methods and tools to assist it. The first concern includes the distinction between descriptive and prescriptive: how humans actually decide, versus how they should decide. Much of the early literature prescribed rational-analytic methods, such as embodied in systems analysis and policy analysis. The descriptive literature, however, has long noted that humans use heuristics (cognitive shortcuts), which are usually quite valuable, but which sometimes introduce unintended biases. Efforts have been made to improve decision support by "debiasing" the presentation of information. A newer literature on "naturalistic" decisionmaking, however, emphasizes the strengths of intuitive decisionmaking based on heuristics and questions the desirability of debiasing. Our study contrasts the schools of thought and suggests steps toward a synthesis. Ultimately, decision support should appeal to both the rational-analytic and the intuitive capabilities of the decisionmaker, with a balance of "cold" and story-based presentation of analysis and recommendations. The particular balance should depend on characteristics of the decision, the decision environment, and the decisionmaker. Our study also discusses new tools emerging for decision support, which include increasingly realistic models and simulations, such as virtual worlds, and new methods to help in the creative and imaginative aspects of strategic planning. Most important, we note modern methods, such as exploratory analysis, to encourage decisions and strategies that are flexible, adaptive, and robust so as to deal well with uncertainty.
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Electronic Resources
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0.1132
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