by
Publishing, BusinessNews.
Call Number
658.4658.4012
Publication Date
2014
Summary
Complete summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers". This summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your business knowledge To learn more, read "The Future of Competition" and find out the key to becoming a forward-thinking company and staying on top in the future.
Format:
Electronic Resources
Relevance:
1.4030
by
Weinzimer, Philip.
Call Number
658.4038
Publication Date
2014
Summary
Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases revenues, and enhances shareholder wealth. The book details how strategic CIOs from FedEx, Procter & Gamble, McKesson, and other leading companies transformed their organizations. It illustrates the methods these CIOS used to become strategic partners that collaborate effectively within their organizations to leverage information and technology for a competitive advantage. The text will help you assess the key competencies and skills required by IT personnel to partner with your business teams to create new and enhanced products and services that create customer value, increase margin, and enhance shareholder wealth. The book includes powerful methodologies, time-saving templates, proven best practices, and helpful assessments. It also details a four-phase methodology, along with the associated activities and tools, to help your IT organization successfully transform into a strategic IT organization. Gain insight into the four domain competencies and twelve associated skills required to build effective strategic IT organizations. Build your roadmap to success using the transformation methodology described in the text and you will be on your way to making your organization a strategic IT organization. Read Philip Weinzimer's recent article that appeared on CIO.com.
Format:
Electronic Resources
Relevance:
1.2855
View Other Search Results
by
Kingston, Kathy.
Call Number
658.15224
Publication Date
2015
Summary
Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors. This book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact.
Format:
Electronic Resources
Relevance:
0.1644
by
Patterson, Carol.
Call Number
338.5
Publication Date
2015
Summary
Turn your dream of launching and running a sustainable tourism business into reality. This step-by-step guide will help you prepare and implement a business plan, anticipate and solve the complex sustainability challenges ahead, and stack the odds of success in your favor.
Format:
Electronic Resources
Relevance:
0.1414
by
Cheverton, Peter.
Call Number
658.804
Publication Date
2015
Summary
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.
Format:
Electronic Resources
Relevance:
0.1078
by
Burgess, Cathy.
Call Number
647.9442
Publication Date
2014
Summary
Second edition of this a user friendly and hands-on introduction to finance and accounting in the hospitality industry. This fully revised and updated edition is a must-have text for all students and practitioners, enabling them to put their learning into practice to achieve immediate results.
Format:
Electronic Resources
Relevance:
0.1078
7.
by
Berkovi, Jack.
Call Number
658.812
Publication Date
2014
Summary
How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.
Format:
Electronic Resources
Relevance:
0.0953
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
0.0891
by
Mackellar, Jo.
Call Number
658.456 MAC
Publication Date
2013
Summary
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.
Format:
Electronic Resources
Relevance:
0.0864
by
Lee, Kyuho.
Call Number
663.2
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.0583
by
Rodrigues, Lewlyn L. R.
Call Number
658.8658.812
Publication Date
2013
Summary
This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement of the intangibles and implied needs of the customers. The research literature is filled with articles on how to quantify the services, and there are several streams of arguments on the choice of the most ideal approach. However, the research gap lies in the answer to the question: 'Do these measurement instruments concur in their measurement outcomes or do they give different results in the same situation?' This book primarily makes an attempt to answer this question through a case study approach. Even though, there are several instruments for the measurement of service quality, the two most widely used instruments are SERVQUAL and SERVPERF metrics. Comprehensively, this book explains the systematic procedure of using both, the instruments in a service sector, and further, the procedure for conducting a statistical analysis so that one will be able to apply the same in any service sector. It then takes the reader through a series of tests in order to compare the two metrics, and to prove statistically if there is the same outcome in a problem situation. The results are sure to surprise the reader, and trigger the "research bent of mind" to undertake a similar study of such metrics and gain mastery over performing an independent research with very minimal guidance from a professional guide. To conclude, this book is sure to provide adequate inputs for a service quality researcher, and answer various questions wriggling in the mind of a beginner of service quality research such as: How shall I start with service quality measurement? How to collect data? How to select a sample? How to conduct a literature review? How to analyse the data? What research methodology is applicable? How to build hypothesis on my research? How to use statistical procedures? How to present the findings? How to draw implications from the study results? Biographische Informationen Lewlyn L.R. Rodrigues has 27 years' experience in teaching, research, and administration in several countries. He has successfully guided two students for their Ph.D., and is currently having ten Ph.D. students working under his supervision at Manipal University, India in diversified areas, such as knowledge management, innovation and technology management, manufacturing, service quality, and system dynamics. The author has published a book on system dynamics, entitled 'theory and case studies', about 120 papers in journals and conferences, and won several best paper awards. Moreover, he is a reviewer of several journals, including the 'Journal of Knowledge Management Practice', the 'South African Journal of Management Research', the 'European Modelling' and the 'Simulation Symposium'. The author holds a B.E. in mechanical engineering, an MBA in human resource and quality, an M.Tech. in production engineering, and a Ph.D. in system dynamics. Rodrigues is the professor and head of the Department of Humanities & Social Sciences at the Manipal Institute of Technology, and may be contacted at l.rodrigues@manipal.edu. Girish K Nair is a lecturer in the area of finance and economics in international hospitality and tourism and business management at the Stenden University, Qatar. He is pursuing his Ph.D. in economics, and further, he is a researcher in diversified fields, such as human resource management, international finance, economics, and marketing and strategic planning. Nair can be contacted at gknair7474@yahoo.com. Anisa Hussain has an MBA in human resource and systems, and an M.Phil. in management. She is currently pursuing her PhD in organizational citizenship behaviour, and is an assistant professor at the Jamal Institute of Management, Trichy, in India. The author has about 60 papers published in conferences, and 34 publications in journals. She is a very versatile researcher who has expertise in knowledge management, technology management, innovation management, system dynamics modelling and simulation with an in-depth knowledge in statistical analysis. Anisa may be contacted at anisa.akh@gmail.com. Dr U Syed Aktharsha holds a PhD in knowledge management, and is teaching information systems at the Jamal Institute of Management. He is an active researcher on strategic issues of information systems, and has various works published in most reputed journals in India and abroad. He is responsible for around 145 papers in conferences and journals, and is among the most sought after guide for research and invited lectures in various high profile management institutes in the country. His research interests include knowledge management, ERP implementation and firm performance, service marketing and information system strategies. He may be contacted at syedjmcjim@gmail.com.
Format:
Electronic Resources
Relevance:
0.0583
Limit Search Results
Narrowed by: