Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi

Organizations need to develop and retain their talent, and managing careers in a strategic fashion is critical to achieving this. This book takes a practical approach to help you make strategic career management work both for the talent you want to retain and for the organization they work in. It will help you to: - Improve your strategic career management - Improve employee retention - Develop a business case for careers - Design and develop critical processes to support your strategy - Explore best practice examples from other organizations - Evaluate your progress Other titles in the HR Series: Organization Design (Stanford) Transforming HR (Reddington, Williamson and Withers) HR - The Business Partner (Kenton and Yarnall) The Changing World of the Trainer (Sloman) publishing March 2007 Change, Conflict and the Corporate Community (Kenton and Penn) publishing June 2007.

Complete summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers". This summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise, making your business more efficient, your customers more loyal and your profits healthier. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Future of Competition" and find out the key to becoming a forward-thinking company and staying on top in the future.

Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases revenues, and enhances shareholder wealth. The book details how strategic CIOs from FedEx, Procter & Gamble, McKesson, and other leading companies transformed their organizations. It illustrates the methods these CIOS used to become strategic partners that collaborate effectively within their organizations to leverage information and technology for a competitive advantage. The text will help you assess the key competencies and skills required by IT personnel to partner with your business teams to create new and enhanced products and services that create customer value, increase margin, and enhance shareholder wealth. The book includes powerful methodologies, time-saving templates, proven best practices, and helpful assessments. It also details a four-phase methodology, along with the associated activities and tools, to help your IT organization successfully transform into a strategic IT organization. Gain insight into the four domain competencies and twelve associated skills required to build effective strategic IT organizations. Build your roadmap to success using the transformation methodology described in the text and you will be on your way to making your organization a strategic IT organization. Read Philip Weinzimer's recent article that appeared on CIO.com.

"Privatization has been on the right-wing agenda for years. Health care, schools, Social Security, public lands, the military, prisons -- all are considered fair game. Through stories, analysis, impassioned argument -- even song lyrics -- Si Kahn and Elizabeth Minnich show that corporations are, by their very nature, unable to fulfill effectively what have traditionally been the responsibilities of government. They make a powerful case that the market is not the measure of all things, and that a vital public sector is an indispensable component of a healthy democracy."--Provided by publisher.

This book provides a blueprint for reshaping the future of work, exploring cutting-edge research on technology's impact on the workplace. Each chapter uses data to set up a specific future of work leadership challenge, offering practical solutions and advice, actionable recommendations, and tools for reflection and action that can be put into practice right away.

Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors. This book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to: Strategically increase high-profit revenue streams Increase your organization's donor base Empower the board toward efficiency and productivity Engage supporters more deeply and keep them invested Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact.

Market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. A tool for competitive intelligence, strategic planning, employment searches, or financial research. Includes a travel industry glossary, industry contacts, thorough indexes and in-depth profiles of over 300 leading companies in the industry. CD-ROM included.