by
Kanopy (Firm)
Call Number
658.8 STR
Publication Date
2016 2015
Summary
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Format:
Electronic Resources
Relevance:
3.3751
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Call Number
384.8065 WHY
Publication Date
2016 2015
Summary
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney's acquisition of Pixar animation studios. As a multi-business unit corporate, why build a particular portfolio of businesses?
Format:
Electronic Resources
Relevance:
2.4848
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