1 A Foundation of Community |
Vignette: British Petroleum--Enlightened Leader or Lightning Rod? |
Chapter Goals |
Historical Evolution |
SIM: Strategic Issues Management Defined |
SIM: Stakeholders/Stakeseekers |
SIM: Bringing More Than Communication |
SIM: Cornerstone of Strategic Business Planning |
SIM: Advocacy, Dialogue, and Collaborative Decision Making |
Conclusion |
SIM Challenge: CSR and Long-Term Planning |
Summary Questions |
2 Historical Foundations |
Vignette: Westinghouse Versus Edison |
Chapter Goals |
Opinions Shape Operating Environments |
Argument Structure in Public Policy Debate |
Robber Barons and the Making of Mass Production Society |
The Great Depression and the Redemption of Capitalism |
Dissent Flowers in the 1960s |
The Present and the Future |
Conclusion |
SIM Challenge: Science or Sham? |
Summary Questions |
3 Scouting the Terrain |
Vignette: The Greening of Nuclear Power |
Chapter Goals |
Things Go Bump in the Dark |
Logics of Issues Monitoring |
The Systematic Stages of Issues Monitoring |
Creating an Issues Monitoring and Analysis Team |
Issue Content: Basis for Issues Analysis |
Conclusion |
SIM Challenge: NAACP and Issues Monitoring |
Summary Questions |
4 Corporate Social Responsibility (CSR) |
Vignette: Wal-Mart's Makeover? |
Chapter Goals |
Mutual Interests: The Basis of Corporate Responsibility |
Standards of Corporate Responsibility: A Rhetorical Rationale |
Changing Organizational Policies: Getting the House in Order |
Corporate Responsibility Partnerships: Communicating Ethical Performance |
Conclusion |
SIM Challenge: Global Warming |
Summary Questions |
5 Special Interest Activists as Foes or Allies |
Vignette: Fast Food--A Lightning Rod for Big Food Protest |
Chapter Goals |
Moral Outrage |
Power Resource Management |
Strain: Nexus of Issues, Risk, and Crisis |
Stages of Activism |
Incremental Erosion |
Fostering Mutual Interests Instead of Antagonism |
Conclusion |
SIM Challenge: Is Clean Energy an Oxymoron? |
Summary Questions |
6 Issues Communication |
Vignettes: Activists Speak With Many Tools |
Chapter Goals |
The Issue of Issues Communication |
Narrative Theory |
The Good Organization Communicating Well |
Images and Issues: Complements and Counterparts |
Framing: Giving Issues Argumentative Context |
Media Effects in a Multitiered Society |
Communication Technology and Issues Communication |
Issues Communication as Argument |
Conclusion |
SIM Challenge: Voice of a Trade Association |
Summary Questions |
7 Obligations and Constraints on Issues Communication |
Vignette: Corporate Speech--Free, Free for Some, or Not at All? |
Chapter Goals |
Legislative, Judicial, and Regulatory Constraints on Issues Communication |
The Rationale for Organizations Speaking as Citizens |
Federal Constraint |
Conclusion |
SIM Challenge: Looking to the Future |
Summary Questions |
8 Issues Management and Crisis Communication |
Vignette: It Takes Two to Tango |
Chapter Goals |
Crisis Management: The Search for Control |
Prevent a Crisis From Becoming an Issue |
Conclusion |
SIM Challenge: Can a Crisis Be Prevented From Exploding Into an Issue? |
Summary Questions |
9 Issues Management and Risk Communication |
Vignette: Risk, Risk Everywhere |
Chapter Goals |
Community Right to Know |
The Difficulties of Risk Assessment |
Risk Management and Communication Approaches |
SIM's Approach to Risk Communication |
Risk and Crisis Communication Working Together |
Conclusion |
SIM Challenge: Reality List |
Summary Questions |
10 Brand Equity and Organizational Reputation |
Vignettes: Proactive Versus Reactive |
Chapter Goals |
Corporate Branding |
Brand Equity: Many Faces and Definitions |
Brand Attributes and Attitude Theory |
Logics of Brand Equity |
Brand Equity and Crisis |
Brand Equity and Risk |
SIM Challenge: Corporate Responsibility and Long-Term Planning |
A Brand Equity Case Study: Coors Boycott in the 1970s |
Summary Questions |