by
Summerall, Pat.
Call Number
658.4095 21
Publication Date
2002
Format:
Electronic Resources
Relevance:
1.5488
by
Heath, Robert L. (Robert Lawrence), 1941-
Call Number
659.2 22
Publication Date
2006
Summary
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Format:
Electronic Resources
Relevance:
0.1474
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by
Treadwell, Donald.
Call Number
659.2 22
Publication Date
2005
Summary
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket.
Format:
Electronic Resources
Relevance:
0.1132
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