by
Ziakas, Vassilios, author.
Call Number
394.2 ZIA
Publication Date
2022
Format:
Electronic Resources
Relevance:
2.1698
by
Davidson, Rob.
Call Number
658.456 DAV
Publication Date
2006
Summary
Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Format:
Books
Relevance:
0.2132
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by
Foley, Malcolm.
Call Number
658.456 FOL
Publication Date
2011
Summary
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of th
Format:
Electronic Resources
Relevance:
0.1319
by
Getz, Donald, 1949-
Call Number
658.456 GET
Publication Date
2013
Format:
Books
Relevance:
0.0816
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