The practical guide to organising events / by Philip Berners.

ISBN:

9780415789967

Title:

Author:

Berners, Philip, author.

Personal Author:

Berners, Philip, author.

Physical Description:

211 pages ; 23 cm.

Contents:

Machine generated contents note: pt. 1 Introduction -- 1. The culture of events -- 1.1. Developed markets -- 1.2. Undeveloped and developing markets -- 1.3. Sustainable events -- 2. The structure of events -- 2.1. Types of event -- 2.2. Sectors of the event industry -- 2.3. The structure of an event -- 3. The role of the event organiser -- 3.1. Types of event organiser -- 3.2. The `real' event manager -- 3.3. The `real' client -- 3.4. Risk and control -- 3.5. Staffing -- pt. 2 Management pre-event -- 4. The enquiry to confirmation stage -- 4.1. Enquiry -- 4.2. Brief -- 4.3. Proposal -- 4.4. Budget proposal -- 4.5. Confirmation -- 5. Management of the lead-in -- 5.1. Lead-in -- 5.2. The venue -- 5.3. Marketing -- 5.4. Funding -- 5.5. Theme -- 5.6. The client file -- 6. Catering and beverages -- 6.1. Catering -- 6.2. Beverages -- 7. Client liaison and communications -- 7.1. Tickets and invitations -- 7.2. Client liaison -- 7.3. Event checklist -- 7.4. Administration checklist; -- 7.5. Production companies

Contents note continued: pt. 3 Management on-site: operational event management -- 8. Event organiser responsibilities -- 8.1. Checking -- 8.2. Hosting -- 8.3. The running order -- 8.4. Sequence -- 8.5. Production office -- 8.6. Rehearsal -- 8.7. Caterers -- 8.8. Theme and decoration -- 8.9. Entertainment riders -- 8.10. Staff briefing -- 8.11. Pre-event briefing -- 8.12. On-site briefing -- 8.13. Security -- 8.14. Final walk-round -- 8.15. Fire, health and safety -- 8.16. Aesthetics -- 8.17. The front door -- 8.18. Cloakroom -- 9. Inside the event -- 9.1. The guest experience -- 9.2. The press -- 9.3. Event photography -- 9.4. De-rig -- 9.5. Get-out -- pt. 4 Management post-event -- 10. Debriefs and reports -- 10.1. Debriefs -- 10.2 .Complaint handling -- 10.3. Guest feedback -- 10.4. Final report -- 11. Case studies -- Case study 1 By Philip Berners: Garden party hosted by Queen Elizabeth II, Windsor -- Case study 2 By Philip Berners: Artist and VIP hospitality at The BRIT Awards --

Contents note continued: Case study 3 By Philip Berners: Worldwide launch of the Bon Jovi album, Crush -- Case study 4 By Chantal Dickson: The 2014 Tour de France Grand Depart, Leeds -- Case study 5 By Paul Glover: A circus celebration event in London -- Case study 6 By Ariane Lengyel: Grand party at the Palace of Versailles -- Case study 7 By Amira Malek: Reflections on graduating with an events management degree -- Case study 8 By Dr Evangelia Marinakou: An international IT conference in Greece -- Case study 9 By David Titley: Reflections of studying for a degree in events management -- 12. Event management as a career choice -- 13.T he author's career path -- 13.1.Author's eventography -- Appendices -- I. Event enquiry form -- II.E xample sponsor packages -- III. Event checklist -- IV. Administration checklist -- V. Example function sheet (running order) -- VI.Final report.

Subject Term:

Special events -- Management.

Format:

Books

Publication Date:

2017

Publication Information:

Abingdon, Oxon

New York, NY

Routledge,

2017.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 BER	Book	1	Standard shelving location	Searching... Unknown

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Summary

The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management - pre-event, on-site and post-event - offering essential practical insight and guidance throughout the whole process. Topics covered include proposal writing, budget, funding and sponsorship, health and safety, security and evaluation. This is a fundamental resource for all events management students running and organising an event as part of their degree programme. It is also a book for anybody who just happens to be tasked with organising an event such as an office party, a social networking event, Christmas party or family wedding. Based on experience, using real-life case studies and anecdotal examples, The Practical Guide to Organising Events ultimately makes the business of events management appealing, understandable and achievable.

Author Notes

Philip Berners has organised every genre of event across the UK, Italy, Portugal and Poland; he was head of events at the London Hippodrome, Camden Palace and Thorpe Park; and he has been the in-house event manager for corporations including the Daily Mail Group. His client list includes the Queen, Prince Charles, Bon Jovi, Jennifer Lopez, and the BRIT Awards. He is currently lecturer and course coordinator for the BA Events Management programme at the Edge Hotel School, University of Essex, UK.

Philip BernersPhilip BernersPhilip BernersChantal DicksonPaul GloverAriane LengyelAmira MalekDr Evangelia MarinakouDavid Titley

List of contributors	p. xi
Preface	p. xiii
Acknowledgements	p. xv
Part 1 Introduction	p. 1
1 The culture of events	p. 3
1.1 Developed markets	p. 3
1.2 Undeveloped and developing markets	p. 5
1.3 Sustainable events	p. 7
2 The structure of events	p. 8
2.1 Types of event	p. 9
2.2 Sectors of the event industry	p. 12
2.3 The structure of an event	p. 14
3 The role of the event organiser	p. 18
3.1 Types of event organiser	p. 18
3.2 The 'real' event manager	p. 19
3.3 The 'real' client	p. 21
3.4 Risk and control	p. 23
3.5 Staffing	p. 25
Part 2 Management pre-event	p. 37
4 The enquiry to confirmation stage	p. 39
4.1 Enquiry	p. 39
4.2 Brief	p. 40
4.3 Proposal	p. 43
4.4 Budget proposal	p. 44
4.5 Confirmation	p. 48
5 Management of the lead-in	p. 49
5.1 Lead-in	p. 49
5.2 The venue	p. 52
5.3 Marketing	p. 71
5.4 Funding	p. 76
5.5 Theme	p. 81
5.6 The client file	p. 82
6 Catering and beverages	p. 84
6.1 Catering	p. 84
6.2 Beverages	p. 92
7 Client liaison and communications	p. 101
7.1 Tickets and invitations	p. 101
7.2 Client liaison	p. 104
7.3 Event checklist	p. 105
7.4 Administration checklist	p. 105
7.5 Production companies	p. 105
Part 3 Management on-site: operational event management	p. 109
8 Event organiser responsibilities	p. 111
8.1 Checking	p. 112
8.2 Hosting	p. 113
8.3 The running order	p. 114
8.4 Sequence	p. 117
8.5 Production office	p. 118
8.6 Rehearsal	p. 120
8.7 Caterers	p. 121
8.8 Theme and decoration	p. 122
8.9 Entertainment riders	p. 122
8.10 Staff briefing	p. 123
8.11 Pre-event briefing	p. 124
8.12 On-site briefing	p. 125
8.13 Security	p. 125
8.14 Final walk-round	p. 126
8.15 Fire, health and safety	p. 129
8.16 Aesthetics	p. 133
8.17 The front door	p. 134
8.18 Cloakroom	p. 135
9 Inside the event	p. 138
9.1 The guest experience	p. 138
9.2 The press	p. 140
9.3 Event photography	p. 143
9.4 De-rig	p. 144
9.5 Get-out	p. 145
Part 4 Management post-event	p. 147
10 Debriefs and reports	p. 149
10.1 Debriefs	p. 150
10.2 Complaint handling	p. 154
10.3 Guest feedback	p. 156
10.4 Final report	p. 158
11 Case studies	p. 160
Case study 1 Garden party hosted by Queen Elizabeth II, Windsor	p. 160
Case study 2 Artist and VIP hospitality at The BRIT Awards	p. 162
Case study 3 Worldwide launch of the Bon Jovi album, Crush	p. 164
Case study 4 The 2014 Tour de France Grand Départ, Leeds	p. 167
Case study 5 A circus celebration event in London	p. 169
Case study 6 Grand parry at the Palace of Versailles	p. 170
Case study 7 Reflections on graduating with an events management degree	p. 171
Case study 8 An international IT conference in Greece	p. 172
Case study 9 Reflections of studying for a degree in events management	p. 173
12 Event management as a career choice	p. 177
13 The author's career path	p. 183
13.1 Author's eventography	p. 187
Appendices	p. 189
I Event enquiry form	p. 189
II Example sponsor packages	p. 191
III Event checklist	p. 193
IV Administration checklist	p. 197
V Example function sheet (running order)	p. 198
VI Final report	p. 200
Glossary of technical terms	p. 202
Index	p. 207

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Summary

Summary

Author Notes

Table of Contents