Intro -- Contents -- 1 Introduction to the Experience Logic: Key Concepts and Contents -- Abstract -- References -- Theoretical Contributions -- 2 Experiential Perspective in Management Literature: A Systematic Review -- Abstract -- 1 Introduction -- 2 Objectives and Methodology -- 3 Literature Review Method and Data Extraction -- 4 Results Emerged from the Literature Review and Limits of This Analysis -- 5 Conclusion: The Need for Integration of Different Experiential Approaches -- References -- 3 Marketing in an Experiential Perspective: From "Goods and Service Logic" to "Experience Logic" -- Abstract -- 1 Marketing of Goods, Services, and Experiences: An Evolutionary Analysis -- 2 From Economics of Services to the Economy of Experiences in Relation to Experiential Marketing and Experience Marketing -- 3 Theoretical Implications of the Marketing Driven by the Logic of the Customer Experience (Experience Logic) -- 4 Managerial Implications of the Experience Logic Marketing -- 5 Challenges of Experience-Logic-Based Marketing Management After the Economy of Experiences -- 6 Discussion and Conclusions -- References -- Sectoral Applications -- 4 The Tourist Offer of the Destination in an Experience Logic Perspective -- Abstract -- 1 An Experience Analysis Model for Tourism Management -- 2 Tourist Offer of the Destination from an Experiential Perspective -- 3 A Theater Model for Touristic Destination -- 4 Conclusion -- References -- 5 Sustainable Management of Events in an Experiential Perspective -- Abstract -- 1 Tourism Events as a Systemic Offer of Experiences -- 2 The Need for Shared Event Management: Role of Planning -- 3 Assessing the Impact of Events in the Context of Sustainable Tourism Development: Prospect of Value Creation -- 4 Assessment Model to Measure an Event's Capacity to Create Value from the Perspective of Sustainability.

5 Concluding Remarks and Managerial Implications for Policymakers -- References -- 6 How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers -- Abstract -- 1 Introduction -- 2 Conceptual Framework/Literature Review -- 2.1 The Evolution of the Sociocultural Scenario and the Experience Perspective -- 2.2 The Specific Features of Experiences as Outputs -- 2.3 A Possible Model for Experience Marketing -- 2.4 The New Experience Operators -- 3 The Wish Days Case Study -- 3.1 Company Profile and Historical Notes -- 3.2 Vision and Competitive Strategy -- 3.3 Adopted Marketing Approach -- 4 Final Remarks -- References -- 7 Experience Economy and the Management of Shopping Centers: The Role of Entertainment -- Abstract -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Changing Role of Shopping Centers: From Convenience to Entertainment Experience -- 2.2 Leverages of Entertainment in the Shopping Center Context -- 3 Research Method -- 4 Empirical Results and Discussion -- 4.1 Sample Profile -- 4.2 Market Performances of Shopping Centers -- 4.3 Recreational Services -- 4.4 Special Events -- 5 Conclusions -- References -- 8 The Importance of Being Earnest. Enhancing the Authentic Experience of Cultural Heritage Through the Experience-Based Approach -- Abstract -- 1 Introduction -- 2 Experience-Based Approach in Marketing Studies: From Theory to Practice -- 3 Complexity of the Museum and Heritage Experience: A Literature Review -- 4 Enhancing Museum Experience Through and Beyond ICTs -- 5 Experience of Archaeology: A Case Study -- 5.1 Research Rationale and Methodology -- 5.2 Creating the Need for Archaeology: Toward an Innovative Approach -- 5.3 Touch the Past: Designing and Building an Authentic Immersive Experience -- 6 Conclusion -- Acknowledgements -- References.

9 Experience Logic: The New Challenge for Trade Fairs -- Abstract -- 1 Introduction -- 2 Objectives and Methodology -- 3 Findings -- 4 TSs and Experience Logic Marketing -- 4.1 B2B Visitors' Perspective -- 4.2 B2C Visitors' Perspective -- 4.3 Exhibitors' Perspective -- 4.4 Organizers' Perspective -- 5 Conclusions -- References -- 10 The Experiential Approach in the Cosmetics Industry: The Eva Garden Case Study -- Abstract -- 1 Introduction -- 2 Literature Review: Cosmetics Industry and Experiences -- 3 Five-Step Model to Manage the Cosmetics System Offering in the Experience Perspective -- 4 Case Study Methodology Applied to Eva Garden Srl -- 5 Findings: The Case of Eva Garden Srl -- 6 Conclusions -- References -- 11 Marketing of Traditional-Local Products in the Experience Logic Perspective -- Abstract -- 1 Concept of a Typical Product from the Perspective of the Experience Economy -- 2 Experience Logic Marketing for Traditional-Local Products -- 3 Case Study: The Truffles of Acqualagna -- 3.1 The Truffle Market -- 3.2 Acqualagna: "The Truffle Capital" -- 3.3 The Marini & Azzolini Company -- 4 Discussion and Final Considerations: What Space Is There for the Experience Logic Marketing in the Truffle Business? -- References.