Cover -- Copyright information -- Preface -- Contents -- List of Contributors -- Notes on Contributors -- The Role of Organizational Behavior in Tourism Enterprises -- 1 Introduction -- 2 Organization Phenomenon -- 3 Organizational Behavior -- a. Features of Organizational Behavior -- 4 The Role of Organizational Behavior in Tourism Enterprises -- a. The Effect of Organizational Citizenship Behavior in Tourism Enterprises -- b. Organizational Communication -- c. Organizational Ethical Climate -- d. Job Satisfaction -- e. Organizational Commitment in Tourism Enterprises -- Conclusion -- Bibliography -- Turning "Learning" to Innovation in Tourism: The Theory of the "Tourism Learning Area" -- 1 Introduction -- 2 Conceptual Analysis of "Learning Organizations" -- 2.1 Five Disciplines of the Learning Organization -- 3 "Conceptual Analysis of the "Tourism Learning Area" Approach -- 3.1 Background of Learning Areas -- 3.2 Theory of Learning Area -- 3.3 Theory of Tourism Learning Area -- Conclusion -- Bibliography -- Culture and Management Relations in the Context of Intercultural Differentiation in Tourism Industry: A View on Turkish Management Culture -- 1 Introduction -- 2 Culture and Management Relationship -- 3 Management in Terms of Cultural Differences in Tourism Industry -- 4 Intercultural Dimensions -- 5 Turkish Management Culture -- Conclusion -- Bibliography -- Service Culture: A Framework for Hotel Enterprises -- 1 Introduction -- 2 The Concept of Culture -- 3 The Concept of Organizational Culture -- 4 Service and Service Culture -- 4.1 Service and Service Characteristics -- 4.2 Service Culture -- Conclusion -- Bibliography -- Culture of Tourism Employees: A Research in Southeastern Anatolia, Turkey -- 1 Introduction -- 2 Concept of Culture and Culture of Tourism Employees -- 3 Research Method -- 4 Results -- Conclusion and Discussion.

Bibliography -- Linking Strategy to Business Model Renewal in the Hospitality Industry: The Case of Land of Legends Theme Park in Antalya -- 1 Introduction -- 2 Diversification Strategy of Rixos Hotels: The Birth of a New Brand Land of Legends -- 3 Business Model Renewal of Rixos Hotels: Broadening Revenue Stream to the New Segments Upper Income Tourists, Excursionists and Competitor's Customers -- Conclusion -- Bibliography -- Investigation of Emotional Labor Behaviors in Hotel Enterprises -- 1 Introduction -- 2 Emotional Labor Concept -- 3 Theories of Emotional Labor -- 4 Dimensions of Emotional Labor Behavior -- 5 Research Method -- 5.1 Population and Sampling -- 5.2 Data Collection and Analysis -- 6 Findings and Discussion -- Conclusion and Suggestions -- Bibliography -- Women in Management in the Tourism Industry and the Glass Ceiling Problem (An Invisible Barrier in Workplace) -- 1 Introduction -- 2 The Glass Ceiling Phenomenon -- 3 Factors Leading to the Formation of the Glass Ceiling -- 3.1 Individual Barriers -- 3.2 Organizational Barriers -- 3.3 Social Factors -- 4 Breaking the Glass Ceiling -- Conclusion -- Bibliography -- The Impact of Tourism on Turkish Economy -- 1 Introduction -- 2 Tourism Development in Turkey -- 3 Assessing the Impact of Tourism -- a. Tourism Satellite Account (TSA) -- b. Input-Output Model (I-O Model) -- c. Social Accounting Matrix (SAM) -- d. Computable General Equilibrium (CGE) Models -- 4 The Impact of Tourism on Turkish Economy -- a. Tourism Revenue in Total Exports and Balance of Payments -- b. Contribution to GDP -- c. Employment -- d. Regional Development -- e. Investments -- f. Costs of Tourism -- Conclusion -- Bibliography -- The Importance and Role of Gastronomy Tourism within the Context of Sustainable Destination Management -- 1 Introduction.

2 The Concept of Sustainability in General Terms and Sustainable Tourism -- 2.1 Types of Destinations -- 2.2 The Factors Affecting Destination Preferences of Tourists -- 2.3 Sustainable Destination Tourism -- 3 Concept of Gastronomy and Its History -- 3.1 The Gastronomy Tourism as a Destination Factor -- 4 The Importance of Gastronomy Tourism within the Context of Sustainable Destination Management -- Conclusion -- Bibliography -- Branding and Image in Gastronomy Tourism -- 1 Introduction -- 2 Branding in Tourism -- 3 Branding in Gastronomy Tourism -- 4 Brand Image in Gastronomy Tourism -- 5 Role of Gastronomy Image for Customers' Selection of Destination -- 6 Process for Formation of Primary Image for Gastronomic Products -- 7 Dimensions of Gastronomy Image -- 8 Effective Factors on Formation of Gastronomy Image -- Conclusion -- Bibliography -- Effect of Environment in Increasing Sustainable Competitiveness at Tourism Destination -- 1 Introduction -- 2 Determining Sustainable Competitiveness of Tourism Destinations -- 3 Tourism Industry and Its Relationship with Environment -- 4 Sustainable Development and Sustainable Tourism -- 5 Environmental Competitiveness in Sustainable Tourism -- Conclusion -- Bibliography -- Recreational Second Homes and Sustainable Tourism -- 1 Introduction -- 2 Sustainable Tourism -- 3 Second Home Tourism -- 4 Second Homes in Turkey -- Conclusions: "Sustaining" Second Home Development -- Bibliography -- Website Usage in Event Tourism -- 1 Introduction -- 2 Background -- 3 Websites in Event Marketing -- 3.1 Accessibility -- 3.2 Content -- 3.3 Update -- 3.4 Interactivity -- 3.5 Security -- 3.6 Usability -- 3.7 Site Design -- Conclusion -- Bibliography -- Information and Communication Technology for Event Tourism Management -- 1 Introduction -- 2 Information and Communication Technology for Event Tourism Management.

a Virtual and Augmented Reality -- b Internet of Things (IoT) and Self-Service Software -- c Artificial Intelligence Applications -- Conclusion -- Bibliography -- The Role of ICTs for Effective Marketing Activities in Event Tourism -- 1 Introduction -- 2 Background -- 3 ICTs and Marketing -- 4 Using ICTs in Event Tourism Marketing -- 4.1 Online Branding -- 4.2 Content Development and Management -- 4.3 Website Management -- 4.4 Social Media -- 4.5 E-Mail Marketing -- 4.6 Wearable Devices -- 4.7 Augmented Reality -- 4.8 Internet of Things (IoT) -- 5 Solutions and Recommendations -- Conclusion -- Key Terms and Definition -- Bibliography -- A Study on Brand Loyalty in Accommodation Establishments 1 -- 1 Introduction -- 2 Literature Review -- 3 Method -- 4 Practice -- Conclusion and Discussion -- Bibliography -- Investigation of Brand Positioning in Hotel Managements by Text Mining: A Case of Izmir Province -- 1 Introduction -- 2 Literature Review -- 2.1 Hotel Brand Positioning -- 3 Method -- 3.1 Research Design -- 3.2 Data Acquisition -- 3.3 Data Preprocessing -- 4 Research Findings -- Conclusion and Recommendations -- Bibliography -- Determining the Relative Importance of the Factors for the Selection of Winter Tourism Centers -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 3.1 DEMATEL (The Decision-Making Trial and Evaluation Laboratory) -- 3.2 AHP (Analytical Hierarchy Process) -- 4 Assessment of the Relative Importance of the Selection Factors of Winter Tourism Centers -- Conclusion -- Appendices -- Appendix 1 Sample Survey Question in DEMATEL Method -- -- Bibliography -- Graduation Metaphors of Undergraduate Students Studying Tourism: A Study at Ondokuz May ı s University -- 1 Introduction -- 2 Problems Related to Working Life in Tourism and Anxiety Sources of Students Receiving Tourism Education -- 3 Methodology -- 4 Findings.

Conclusion and Discussion -- Bibliography -- Tour Guiding Profession Perceptions of the Students Receiving Tourism Guidance Education -- 1 Introduction -- 2 Conceptual Framework -- 2.1 Research Questions -- 3 Method -- 3.1 Research Pattern -- 3.2 Research Group -- 3.3 Data Collection -- 3.4 Data Analysis -- 4 Results -- Conclusion and Discussion -- Bibliography -- List of Figures -- List of Tables -- About Editors -- Series index.