Events Management : Principles and Practice.

ISBN:

9781915097200

Title:

Author:

Raj, Razaq.

Personal Author:

Raj, Razaq.

Edition:

4th ed.

Physical Description:

1 online resource (363 pages)

Contents:

Cover -- Title Page -- Contents -- 1 Introduction to Events Management -- 2 Events Destinations Management -- 3 Event Entrepreneurship -- 4 Human Resource Management -- 5 Financial Management in the Events Industry -- 6 Costing, Pricing and Capital in the Events Industry -- 7 Project Management and Financing -- 8 Risk Management and Safety -- 9 Event Sponsorship -- 10 Marketing, Communications and Public Relations -- 11 Brand Co-creation and Social Media -- 12 New Multimedia Technology for Events Organisers -- 13 Events Assessing, Planning and Monitoring -- 14 Event Logistics -- 15 Event Production, Design and Lighting -- 16 Crowd Control and Crowd Dynamics -- 17 Expos, Conferences and Conventions -- 18 Sustainable Festivals and Events -- 19 Long-Term Legacy and Impacts -- 20 Sport Events -- 21 Evaluation and Impact of Events -- 22 The Future of the Events Industry.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Special events--Management.

Added Author:

Rashid, Tahir.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2022

Publication Information:

Oxford :

Goodfellow Publishers, Limited,

2022.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
394.2068	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:* Concepts and Management: including entrepreneurship and human resource issues* Finance and Law: including costing, project management and risk management* Marketing and Media: including social media, multimedia technology, sponsorship and PR* Preparation and Operation: including logistics, design, crowd control and conventions* Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

Excerpts

Worldwide Excerpted from Events Management: Principles and Practice by Razaq Raj, Tahir Rashid All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.