by
Camilleri, Mark Anthony.
Call Number
658.8
Publication Date
2018
Summary
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.
Format:
Electronic Resources
Relevance:
170075.8281
by
Rahman, Muhammad Shoeb-Ur.
Call Number
338.4791
Publication Date
2020
Format:
Electronic Resources
Relevance:
155254.7656
View Other Search Results
by
Mason, Peter.
Call Number
XX(154743.1)
Publication Date
2015
Summary
Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management.Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This title looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism impacts successfully.Now in a third edition, this bestselling text has been fully revised to include: New material on: terrorism, sustainability, climate change, sex tourism, heritage touris
Format:
Electronic Resources
Relevance:
143753.4688
by
Mason, Peter, 1951- author.
Call Number
338.4791 MAS
Publication Date
2016
Format:
Electronic Resources
Relevance:
143744.3438
by
Harris, Peter.
Call Number
XX(155979.1)
Publication Date
2011
Format:
Electronic Resources
Relevance:
134470.7500
by
Travis, Anthony S.
Call Number
910.684
Publication Date
2011
Summary
Providing a wide range of case studies in sustainable tourism planning, this authoritative work presents cases at both international and national levels as well as on a regional, sub-regional, urban, local and site scale. Drawing on the author's world-wide experience and with contributions from professionals in the field, this book takes a comparative approach relating to different economic, political and temporal dimensions, examining established initiatives both in the context of the standards of the time and from a modern perspective looking back. With an emphasis on sustainability, this unique collection is an essential resource for tourism planners, researchers and students.
Format:
Electronic Resources
Relevance:
126776.6172
by
Mandić, Ante.
Call Number
910.684
Publication Date
2022
Format:
Electronic Resources
Relevance:
126772.2813
by
Harris, Peter.
Call Number
647.94068 HAR
Publication Date
2013
Summary
A complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the "cutting-edge" of routine decision making. Extended edition now includes a major new section Step-by-Step: Quantitative analysis of cost functions in hotels & restaurants.
Format:
Electronic Resources
Relevance:
120276.5156
by
Reid, Donald G.
Call Number
338.4791 22
Publication Date
2003
Summary
Tourism is booming worldwide -- it makes up a massive part of the global economy. Donald G., Reid's book focuses on tourism in developing and less-developed countries. He examines its social and environmental impact and offers a timely critical analysis of the part it plays in globalization. Many of the world's poorest countries rely on the tourist trade for the major part of their income. However, all too often, the local communities involved do not reap the benefits of this trade. Developers often exclude local communities from the initial planning and decision-making process, viewing them either as a benign resource to be exploited, or as an impediment. Reid presents a rigourous critique of corporate-led tourism development and lays out alternatives that would give planning and control to the local communities involved. He argues that only in this way can the vastly differing requirments of each community be addressed, and social and environmental issues can be dealt with properly. The book includes a discussion of macro planning theory, and offers three case studies of locally controlled projects that show clearly how communities developing a tourist trade can benefit from it.
Format:
Electronic Resources
Relevance:
120272.2500
by
Camilleri, Mark Anthony, 1976- author.
Call Number
910.688 23
Publication Date
2019
Summary
Destination marketing relies on planning, organisation, and successful strategies and tactics.℗ Tourism Planning and Destination Marketing℗ provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Format:
Electronic Resources
Relevance:
120264.9688
by
White, Chris.
Call Number
338.47915125
Publication Date
2018
Format:
Electronic Resources
Relevance:
109798.3984
by
Augusto Costa, Rui, author.
Call Number
338.4791 AUG
Publication Date
2021
Summary
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability by maximining tourism's positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Format:
Electronic Resources
Relevance:
101651.9297
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