Contents -- Figures and Tables -- Acknowledgements -- Preface -- Introduction -- 1 Tourism, Modernity and Identity Building -- Conceptualising Modernity -- Tourism Commodification, Place Marketing and National Identity Building -- Sustainable Tourism and Sustainable Development -- Traditional and Contemporary Chinese Philosophies -- Tourism and Governance -- Summary -- 2 China's Tourism and Heritage Tourism Development -- Introduction -- Context of China -- Heritage Tourism and the Four Heritage Sites -- A Conceptual Framework of Heritage Tourism in China -- Summary -- 3 Traditional and Political Philosophies and Heritage Tourism -- Introduction -- The Influence of Traditional Philosophies on China's Society -- The Influence of Political Philosophy on China and its Heritage Tourism Development -- Summary -- 4 Governance, Tourism Development and the Heritage Sites -- Introduction -- Public Administration System and Tourism Planning -- Cooperation and Tensions Associated with Tourism Decentralisation -- Functional Transfer in Heritage Tourism -- Decentralisation versus Recentralisation in Tourism -- Summary -- 5 Representations of Modernity Through Heritage Tourism -- Introduction -- Heritage Tourism and National Identity Building -- Heritage Tourism Commodification and Authenticity -- Contested Perceptions of Heritage Tourism and Modernity in China -- Summary -- 6 Tourism, Sustainable Development and the Four Heritage Sites -- Introduction -- Perceptions of Tourism and Sustainable Development in China -- Balance between Economic Rewards and Sustainability -- Alternative Paths for China's Tourism and Sustainable Development -- Summary -- 7 Conclusions -- Introduction -- Theoretical Purpose and Practical Use of the Conceptual Framework -- Value of the Empirical Research -- Conclusion -- References -- Index.