Intro -- Preface -- Editorial -- Part I: Cultural Tourism -- Part II: Digital Innovation -- Part III: Destinations -- Part IV: Business Performance -- References -- Contents -- Part I: Cultural Tourism -- Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism -- 1 Introduction -- 2 Authenticity at the Intersection of Tourism Studies, Cultural Heritage and ICT -- 2.1 Tourism Studies -- 2.2 Cultural Heritage Studies -- 2.3 ICT -- 3 Applications and Implications for Cultural Tourism -- 4 Conclusion -- References -- Heritage Information System to Promote Cultural Tourism and the Use of Digital Mapping in Primary and Secondary Schools -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 4.1 Semantic and Geographical Harmonisation of the Cartography -- 4.2 Web Application of the Heritage Information System -- 4.3 The Digital Atlas of Cultural Heritage and its Use in Schools -- 5 Conclusion -- References -- Cultural Tourism Policies and Digital Transition of Ancient Village Heritage Conservation in China -- 1 Introduction -- 2 Literature Review -- 2.1 Cultural Tourism -- 2.2 Cultural Tourism Policies in China -- 2.3 Digital Technology in Tourism -- 3 Methodology -- 3.1 Big Data Storage and Management -- 3.2 Crowdsourcing -- 3.3 Websites and Social Media -- 4 Results -- 5 Conclusion -- References -- Storytelling as a Value Co-creation Instrument for Matera European Capital of Culture 2019 -- 1 Introduction -- 2 Digital Storytelling and Value Co-creation in a Tourist Destination -- 3 Researchś Objectives and Methodology -- 4 Findings -- 4.1 Image and Storytelling -- 4.2 Branding and Communication -- 4.3 Value Co-creation Through Networks -- 4.4 Digital Communication -- 4.5 Sustainability, Effects of Tourism Development and the ECC Event -- 5 Conclusions -- References.

Exploring ``Sense of Community ́́in the Festival Tourism Experience: Review of the Relative Literature -- 1 Introduction -- 2 Researchś Rationale and Goals -- 3 Community and Sense of Community (SoC) -- 3.1 Community and Community Involvement -- 3.2 Sense of Community -- 4 SoC and Festivals, The Concept of Sense of Festival Community (SoFC) -- 4.1 Community and Events -- 4.2 Festivals, Sense of Community and Place -- 4.3 The Role of SoFC in Stakeholders, Residents, Visitors -- 5 Conclusions and Further Research -- References -- The Impact of European Capital of Culture on Tourism and Local Involvement: Matera 2019 Case Study -- 1 The ``European Capital of Culture ́́Program -- 2 Methodology -- 3 Results: Perceptions and Attempts of the Community -- 4 Results: Survey on Tourism Operators -- 5 Conclusion -- References -- Small Towns, Cultural Heritage, Good and Evil Queens -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- Exploring the Essence of Gastronomic Tourism and Its Distribution Channels in Greece -- 1 Introduction -- 2 A Theoretical Framework of Gastronomic Tourism -- 2.1 A Growing Market Based on Experience -- 2.2 Cultural Heritage -- 2.3 Sustainability -- 2.4 Quality -- 2.5 Communication and Cooperation in All Tourism Stakeholders -- 2.6 Motivation -- 3 The Importance of Gastronomic Tourism in Destinations: The Case of Greece -- 3.1 Lentils Festival -- 3.2 Greek Honey and Bee Products Festival -- 3.3 Mushroom Festival -- 3.4 Snail Festival -- 3.5 Feta Cheese Festival -- 3.6 Sardine Festival -- 3.7 Eggplant (Melitzazz) Festival -- 3.8 Artichoke Festival -- 3.9 The Aegina Fistiki Festival -- 4 Conclusion -- References -- Olympic Gigantism and the Multifaceted Concept of Sports Venues -- 1 Introduction -- 2 Methodology -- 3 Olympic Gigantism -- 4 Stadia as Flagships.

5 Stadia as Diplomatic Instruments -- 6 Conclusion -- References -- The Impact of Cultural Routes on Traditional Settlements: The Case of Greece -- 1 Introduction -- 2 Literature Review -- 2.1 Cultural Tourism -- 2.2 Alternative Tourism -- 2.3 Cultural Routes and Their Contribution -- 2.4 Types of Cultural Routes -- 2.5 Planning of Cultural Routes -- 2.6 Organizers of the Design and Implementation of Cultural Routes in Greece -- 2.6.1 Case Study: Example of Cultural Roots -- 3 Methodology -- 4 Conclusion -- References -- Part II: Digital Innovation -- Data Analysis from the Printed to Digital Advertising of Hotels and Travel Agencies in Greece of the Twenty-First Century -- 1 Introduction -- 1.1 Tourism as an Industry -- 2 Literature Review -- 2.1 Tourist Marketing: Summary -- 2.2 The Concept of e-Marketing -- 2.3 Website and Social Media as Tools of Hotel e-Marketing -- 2.4 Designing the Hotel Product Based on the Product Level Hierarchy and the ``Media Goal Chain ́́-- 2.5 Hotel Marketing in Greece -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- Sharing Tourism and Its Impact on Hospitality Management in Essaouira: Analysis of the Evolution of Booking.com and Airbnb -- 1 Introduction -- 2 Literature Review -- 3 Tourism in Essaouira as a Timid Evolution and an Authentic Offer -- 4 Booking.com and Airbnb and the Strategies of the Essaouira Hoteliers -- 4.1 Booking.com and Airbnb as Different Digital Business Models -- 4.2 Analysis of Booking.com and Airbnb Progression in Essaouira -- 5 Conclusion -- References -- Could the Adoption of Quick Response (QR) Code in Lectures Enhance University Students ́Satisfaction? A Case Study of Hospital... -- 1 Introduction -- 2 Literature Review -- 2.1 QR Code in Education -- 2.2 WeChat Public Platform -- 3 Methodology -- 4 Findings -- 5 Discussion and Limitations -- References.

Data Analysis Evaluation of Web Technologies Enhancing Communication in Tourism Industry: Case Study in Kefalonia Island -- 1 Introduction -- 1.1 The Focus on Web Technologies -- 1.2 Kefalonia Islandś Attractiveness as Holiday Destination -- 2 Literature Review, Capitalize the First Letter of Every Word in the Title -- 3 Methodology -- 3.1 Hotel Sector in Kefalonia -- 3.2 ICTs for the Hotel Industry -- 3.3 Official Website -- 3.4 Disintermediation -- 3.5 Social Media E-WOM -- 3.6 Video and Live Streaming -- 3.7 RAISA -- 4 Results -- 4.1 Phase One -- 5 Conclusion -- References -- Social Media Marketing in Hospitality Industry of Crete -- 1 Introduction -- 2 Marketing in the Hospitality Industry -- 2.1 Social Media and Hospitality Industry -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- Enhancing the Usability of European Digital Cultural Library Using Web Architectures and Deep Learning -- 1 Introduction -- 2 Background and Related Work -- 3 Methodology -- 3.1 Web Architecture and Connection to Europeana API -- 3.2 Neural Network Architecture -- 4 Evaluation and Results -- 5 Conclusion -- References -- Historical Advertisements of Hotels, Tour Agencies and Involved Services of Tourism Industry in Greece: A Data Mining Analysis... -- 1 Introduction -- 1.1 Tourism as an Industry -- 2 Literature Review -- 2.1 Particularity of the Hotel Product -- 2.2 From the Marketing Mix to the Service Marketing Services Mix -- 2.3 Designing the Hotel Product Based on the Product Level Hierarchy and the ``Media Goal Chain ́́-- 2.4 The Role of Advertising and the Communication Strategy -- 2.5 Hotel Marketing in Greece -- 2.6 The Hotel Concept and Their Types: the Greek Ranking System -- 3 Methodology -- 3.1 Print Advertising in Greece from 1870 to 2010 (+) -- 3.2 The Empirical Material and Method of Its Analysis -- 4 Results -- 5 Conclusion -- References.

The Integration of Technology into the Sport Tourism Experience: From Real Competition to Surreal Experiences -- 1 Introduction -- 2 Theoretical Considerations -- 3 Methodology -- 4 Results -- 4.1 Enriching the Event Thrill -- 4.2 Spectators and Technology Interaction -- 4.3 Questions Intensifying -- 4.4 Is Sport Affected? -- 4.5 Is Passive Sport Tourism Affected? -- 5 Conclusion -- References -- Is the Museum Going Digital? Experiences from the Websites of Greek Museums -- 1 Introduction -- 2 Definitions and Literature Review -- 2.1 Useful Definitions -- 2.2 Literature Review -- 3 Tourism and Museums in Numbers: Greece -- 4 Research Methodology and Findings -- 4.1 Methodology -- 4.2 Research Findings -- 4.2.1 Contact Information and Communication -- 4.2.2 Information About Museum Facilities -- 4.2.3 Additional Information -- 4.2.4 User-Friendly Websites -- 4.2.5 Technical Characteristics of Websites -- 5 Conclusion -- References -- About on Organizational Impact on the Adoption of New Technologies in Tourism -- 1 Introduction -- 2 Framework -- 3 Blockchain Applications in Tourism -- 4 Attractiveness and Profitability of the Blockchain in Tourism -- 5 Conclusions and Limits -- References -- Current Trends in Air Services Distribution Channel Strategy: Evolution Through Digital Transformation -- 1 Introduction -- 2 Literature Review -- 2.1 Air Services Distribution: From GDS to Online Direct Sales -- 2.2 Stimulating Online Purchasing with Promotion Tools and Additional Product Offers -- 2.3 Current Trends in Air Services Distribution -- 2.4 Airline Digital Transformation as the Driver Towards Evolution -- 3 Methodology -- 3.1 The Six Stages of Digital Transformation Maturity Concept (DTM) -- 3.1.1 Business as Usual -- 3.1.2 Test and Learn -- 3.1.3 Systemize and Strategize -- 3.1.4 Adapt or Die -- 3.1.5 Transformed and Transforming.

3.1.6 Innovate or Die.