Making visitors mindful : principles for creating quality sustainable visitor experiences through effective communication / Gianna Moscardo.

Cover image for Making visitors mindful : principles for creating quality sustainable visitor experiences through effective communication / Gianna Moscardo.

ISBN:

9781571672599

Title:

Making visitors mindful : principles for creating quality sustainable visitor experiences through effective communication / Gianna Moscardo.

Author:

Moscardo, Gianna, 1962-, author.

Personal Author:

Moscardo, Gianna, 1962-, author.

Publication Information:

Champaign, Ill. : Sagamore Publishing, c1999.

Physical Description:

132 pages : illustrations ; 26 cm.

Series:

Advances in tourism applications series ; v. 2.

Contents:

Contents: Ch. 1. Why do we need to be mindful about communicating with visitors? -- Ch. 2. Basic principles for encouraging mindful visitors -- Ch. 3. Helping visitors find their way around -- Ch. 4. Connecting to visitors -- Ch. 5. Providing variety -- Ch. 6. Telling a good story that makes sense -- Ch. 7. Getting to know your visitors -- Ch. 8. Coming to conclusions.

Subject Term:

Tourists -- Behavior.

Tourism -- Management.

Interpretation of cultural and natural resources.

National parks and reserves -- Interpretive programs.

Tourism.

Ecotourism.

Customer relations.

Communication in management.

Tourist trade -- Environmental aspects.

Format:

Books

Publication Date:

1999

Publication Information:

Champaign, Ill. : Sagamore Publishing, c1999.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 MOS	Week loan	1	Standard shelving location	Searching... Unknown

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Summary

Really good things happen when tourism strategists help visitors become mindful: Not only do the visitors' own assessments of the quality of their visit increase, but these visitors are also inclined to visit more local attractions and sites in their destination areas, as well as pay a return visit at a later date and recommend the destination area to their friends. In addition, visitors will tend to engage in more 'green' (or environmentally responsive) behaviours during their visit. In each chapter, Moscardo provides step-by-step guidelines on how to communicate effectively to achieve sustainable visitor experiences.