Sport, recreation and tourism event management : theoretical and practical dimensions / Cheryl Mallen and Lorne J. Adams.

ISBN:

9780750684477

Title:

Author:

Mallen, Cheryl.

Personal Author:

Mallen, Cheryl.

Publication Information:

Oxford ; Burlington, MA ; Amsterdam : Elsevier/Butterworth-Heinemann, 2008.

Physical Description:

xvi, 250 p. ; 23 cm.

Contents:

1. Traditional and Niche Sport, Recreation and Tourism Events / Dr. Cheryl Mallen and Dr. Lorne J. Adams -- 2. The Concept of Knowledge in Event Management / Dr. Cheryl Mallen -- 3. The Event Planning Model: The Event Development Phase, Part I -- 4. The Event Planning Model: The Event Development Phase, Part II -- 5. The Event Planning Model: The Event Operational Phase / Dr. Cheryl Mallen -- 6. The Event Planning Model: The Event Implementation, Monitoring and Management Phase / Dr. Lorne J. Adams -- 7. The Event Planning Model: The Event Evaluation and Renewal Phase: Part I / Dr. Scott Forrester -- 8. The Event Planning Model: The Event Evaluation and Renewal Phase, Part II / Dr. Scott Forrester -- 9. Event Bidding / Dr. Cheryl Mallen -- 10. Facilitating Quality in Event Management / Dr. Craig Hyatt -- 11. An Integral Approach to Experiential Learning: A Foundation for Event Management and Personal Development / Dr. Beth Jowdy, Dr. Mark McDonald and Dr. Kirsty Spence -- 12. Conclusions / Dr. Lorne J. Adams -- Appendix A. Operational Plan for the National Collegiate Athletic Association (NCAA) Round 2 Basketball Championship, San Jose, California, The Hospitality Component / Lauren Thompson -- Appendix B. Facilitation Issues and Suggestions for the Implementation, Monitoring and Management Phase of the Planning Model / Scott McRoberts -- References.

Subject Term:

Special events -- Management.

Added Author:

Adams, Lorne Jame, 1948-

Format:

Books

Publication Date:

2008

Publication Information:

Oxford ; Burlington, MA ; Amsterdam : Elsevier/Butterworth-Heinemann, 2008.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
394.2068 MAL	Week loan	1	Standard shelving location	Searching... Unknown

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Summary

Sport, Recreation and Tourism Event Managementencourages students to apply theoretical foundations as they "think through" the requirements for any specific event, enabling them to develop a knowledge strategy for event management that will guide them into this field. This book focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning.

This book covers topics such as:

event development event logistics event quality implementation and monitoring

Full of industry applications strengthening the featured theory, Sport, Recreation and Tourism Event Managementis the essential book for anyone entering the event management field.

Author Notes

Cheryl Mallen is Associate Professor in the Department of Sport Management, Brock University, St. Catharine's, Ontario, Canada

Lorne Adams is Associate Professor in the Department of Physical Education, Faculty of Applied Health Sciences, Brock University, St. Catharine's, Ontario, Canada

Cheryl Mallen and Lorne J. AdamsCheryl MallenAmy CunninghamJoanne MacLeanLaura Cousens and Martha Barnes and Geoff DicksonJulie StevensMaureen Connolly and Lorne AdamsCheri BradishCheryl MallenLorne J. AdamsScott ForresterScott ForresterCheryl MallenCraig HyattBeth Jowdy and Mark McDonald and Kirsty SpenceLorne J. AdamsLauren ThompsonScott McRoberts

Acknowledgements	p. xi
Preface	p. xiii
1 Traditional and niche sport, recreation and tourism events	p. 1
Traditional events	p. 2
Niche events	p. 3
The rise of contemporary niche events	p. 6
A need for skilled traditional and niche event managers	p. 7
Conclusion	p. 7
Chapter questions	p. 8
2 The concept of knowledge in event management	p. 9
A knowledge transfer race	p. 10
Defining knowledge	p. 11
Common knowledge	p. 13
Advancement knowledge	p. 14
A definition of knowledge for the context of event management	p. 18
A knowledge transfer race strategy	p. 19
Networks support the knowledge transfer strategy	p. 22
Conclusion	p. 23
Chapter questions	p. 24
3 The event planning model: The event development phase, Part I	p. 25
The event manager as a facilitator	p. 27
What is facilitation?	p. 27
Role of an event facilitator	p. 28
Facilitating the communication requirements	p. 29
Facilitating group communication requirements: The case of group rhythm and facilitation	p. 31
Facilitating knowledge transfer	p. 33
Facilitating event structures for governance	p. 34
Event structures	p. 36
Theoretical dimensions of event structures	p. 37
Principles in event structures	p. 39
Application of theory and principles in event structures	p. 41
Facilitating event management using the network perspective	p. 42
Building blocks: The concepts used to understand business networks	p. 43
Social capital: The intangible resource of networks	p. 49
Conclusion	p. 50
Chapter questions	p. 51
4 The event planning model: The event development phase, Part II	p. 53
Facilitating volunteer management practices	p. 54
The contribution of volunteers to major sport events	p. 54
Event volunteers	p. 55
Planning a volunteer program	p. 57
Facilitating event policy development	p. 61
Complementary concepts in policy development	p. 65
Application: Policy becomes praxis	p. 67
Facilitating corporate social responsibility	p. 70
Chapter questions	p. 74
5 The event planning model: The event operational planning phase	p. 75
Mechanism 1 The cultivation of the operational planning network	p. 76
Mechanism 2 The creation of written operational plans	p. 78
The written event operational plan: establishing a design format	p. 79
Logical operational planning	p. 79
Sequential operational planning	p. 80
Detailed operational planning	p. 81
Integrated operational planning	p. 88
Mechanism 3 The inclusion of contingency plans	p. 89
Mechanism 4 The activation of a plan refining process	p. 90
Contemporary issues in the event operational phase	p. 91
Practice operational planning scenarios	p. 91
Practice scenario 1	p. 93
Practice scenario 2	p. 94
Practice scenario 3	p. 95
Conclusion	p. 95
Chapter questions	p. 95
6 The event planning model: The event implementation, monitoring, and management phase	p. 97
Implementation: Executing the plan	p. 98
Disseminating implementation requirements and production meetings	p. 98
Monitoring the dynamic and fluid operational environment	p. 100
Managing operational plan implementation	p. 102
Overcome foreseeable failure when managing deviations from the plan	p. 103
Predetermine the decision-making team and process	p. 104
Preprogrammed and not preprogrammed decisions	p. 105
Inherent implementation, monitoring, and management issues in operational network practice	p. 106
Issue: Operational plan detail and implementation performance	p. 106
Issue: Implementation knowledge and performance	p. 107
Issue: Deviations from the plan	p. 107
Issue: Implementation conflict	p. 108
Issue: Implementation communication	p. 109
Additional implementation, monitoring, and management issues	p. 110
Conclusion	p. 110
Chapter questions	p. 110
7 The event planning model: The event evaluation and renewal phase, Part I	p. 111
Background knowledge for the event manager	p. 112
What is evaluation?	p. 112
Why is evaluation necessary?	p. 113
Differentiating between evaluation, research, and assessment	p. 115
Key evaluation questions	p. 116
Facilitating the process of evaluating the event	p. 116
What type of event is it, and where is the event in terms of the program life cycle?	p. 117
Who are the key stakeholders of the evaluation?	p. 117
What are the questions or issues driving the evaluation? That is, what is the goal or purpose of the evaluation?	p. 117
What resources are available to evaluate the event?	p. 118
Have any evaluations been conducted in prior years?	p. 118
What kind of environment does the event operate in?	p. 118
Which research design strategies are suitable?	p. 118
What sources of evidence (data) are available that are appropriate given the evaluation issues, the event structure, and the environment in which the event operates?	p. 119
Which evaluation approach seems appropriate?	p. 119
Should the evaluation be conducted?	p. 119
General steps in evaluating the event	p. 119
Decisions required by the event manager before evaluating	p. 120
Role of theory in evaluating events	p. 120
Informal versus formal evaluations	p. 121
Formative versus summative evaluations	p. 122
What to evaluate?	p. 122
Quantitative evaluation versus qualitative evaluation	p. 123
Approaches to event evaluation	p. 124
Political, ethical, and moral decisions in event evaluation	p. 128
Summary	p. 129
Chapter questions	p. 130
8 The event planning model: The event evaluation and renewal phase, Part II	p. 131
Developing questionnaires	p. 132
Developing the survey questions, structure and format	p. 133
Determining sampling size and sampling administration strategies	p. 136
Sample size	p. 136
Sampling approaches	p. 138
Survey administration strategies	p. 139
Importance/performance analysis	p. 140
Service-quality analysis	p. 143
Evaluating the value of volunteers	p. 144
Using event evaluation to inform the event renewal	p. 145
Conclusion	p. 148
Chapter questions	p. 149
9 Event bidding	p. 151
What is a feasibility study, candidature document, bid questionnaire, and bid dossier?	p. 152
What is a bid tour?	p. 155
What are the critical factors in a successful bid?	p. 156
What is the one critical factor for bid success?	p. 161
Conclusion	p. 164
Chapter questions	p. 164
10 Facilitating quality in event management	p. 165
What is quality?	p. 166
Quality is conformance to specifications	p. 167
Quality is excellence	p. 168
Quality is value	p. 169
Quality is meeting and/or exceeding customers' expectations	p. 169
Current definitions of quality and the lack of guidance for event managers	p. 170
Issues in defining quality in event management	p. 171
Conflicting stakeholder expectations influence quality perceptions	p. 172
Limited control over inputs influences quality	p. 172
Financial constraints influence quality	p. 173
Contingency plans influence quality	p. 174
Creating a quality statement to guide event managers	p. 175
A sample quality statement	p. 176
Quality statement for rally in the valley	p. 176
Conclusion	p. 178
Chapter questions	p. 178
11 An integral approach to experiential learning: A foundation for event management and personal development	p. 181
Integral approach to experiential learning	p. 182
Defining experiential learning	p. 182
Wilber's integral approach	p. 184
Applying the integral approach to event management	p. 186
Individual	p. 187
Collective	p. 188
Maximizing personal development in experiential event management settings	p. 189
Activities for reflection	p. 192
Application of four quadrants to personal development	p. 193
Conclusion	p. 194
Chapter questions	p. 198
12 Conclusions	p. 199
Appendix A Example of an operational plan for the National Collegiate Athletic Association (NCAA) Men's Basketball Championship, Round 2, San Jose, California: The hospitality component	p. 203
Appendix B Facilitation issues and suggestions for the implementation, monitoring, and management phase of the planning model	p. 223
References	p. 229
Index	p. 249

Available:*

Bound With These Titles

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Summary

Summary

Author Notes

Table of Contents