New Frontiers in Hospitality and Tourism Management in Africa.

ISBN:

9783030701710

Title:

Author:

Ngoasong, Michael Z.

Personal Author:

Ngoasong, Michael Z.

Physical Description:

1 online resource (282 pages)

Series:

Tourism, Hospitality and Event Management Ser.

Contents:

Intro -- Contents -- About the Editors -- Introduction: New Frontiers in Hospitality and Tourism Management in Africa -- 1 Introduction -- 2 Conceptualising and Linking Hospitality, Tourism and Management -- 3 Researching the Management of Hospitality and Tourism in Africa -- 4 Structure and Contributions of the Book -- 5 Conclusion -- References -- Managing Tourism for Economic Development in Africa: Past, Prospects and Policy Implications -- 1 Introduction -- 2 Historical Account of Tourism Development in Selected African Countries -- 3 Country Specific Case Studies -- 3.1 Mauritius -- 3.2 Morocco -- 3.3 Tunisia -- 3.4 Kenya -- 3.5 Tanzania -- 3.6 Namibia -- 4 Trend of Tourism Development in African Countries -- 5 Recent Account of Tourism as a Tool for Economic Development -- 6 Conclusion -- References -- Destination Personality as Predictor of Symbolic Consumption in Nigeriaś Tourism Industry -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Self-Congruity Theory -- 2.2 Destination Personality -- 2.3 Destination Personality and Symbolic Consumption -- 2.4 Destination Personality and Brand Identification -- 2.5 Destination Personality and Lifestyle Congruence -- 2.6 Destination Personality and Self-Congruence -- 3 Methodology -- 3.1 Research and Study Setting -- 3.2 Sample and Data Collection -- 3.3 Variables and Measures -- 3.4 Dependent Variable -- 3.5 Independent Variable (Predictor) -- 4 Results and Findings -- 5 Discussion -- 6 Recommendations -- 7 Conclusion -- 8 Limitation and Future Research Direction -- References -- Southern Africaś Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors -- 1 Introduction -- 2 Literature Review -- 2.1 MICE Concept -- 3 MICE Tourism in Africa -- 4 Contingency Management Perspective -- 5 Methods -- 5.1 Research Approach and Sampling.

5.2 Methods of Data Collection -- 5.3 Data Analysis -- 6 Findings and Discussion -- 6.1 State of the Southern Africa MICE Sector -- 6.2 MICE Tourism Growth Prospects and Opportunities for Institutional Investors -- 6.3 Southern Africa MICE Amenities and Prestigious Events Held -- 6.4 MICE Sector Challenges -- 7 Conclusion -- References -- A Holistic Approach to Event Portfolios Towards Achieving Strategic Leveraging Objectives: The Case of Cape Town in South Afri... -- 1 Introduction -- 2 Literature Review -- 2.1 Event Leveraging Theory -- 2.2 Strategic Planning of Comprehensive Event Portfolios -- 2.2.1 A Theoretical Perspective -- 2.2.2 A Practical Perspective -- 2.2.3 A Policy Perspective -- 2.3 The Role of Stakeholders in Policy Development -- 2.3.1 Methodology -- 3 Findings and Discussions -- 3.1 The Importance of Events for Achieving Leveraging Objectives -- 3.2 Integrated Events Strategy: A Sustainable Agenda for the Western Cape -- 3.2.1 A Balanced Portfolio of Events -- 3.2.2 Opportunities for New Events -- 3.3 Policy Insights: Key Stakeholder Roles and Responsibilities in Event Portfolio Support -- 4 Conclusions -- References -- Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Brandi... -- 1 Introduction -- 2 Theoretical Underpinning: Media Richness Theory -- 3 Kent and Taylorś (1998) Dialogic Principles -- 4 Destination Awareness -- 5 Destination Image -- 6 Context of the Study -- 7 Methodology -- 7.1 Measures -- 7.2 Sample and Data Collection -- 7.3 Analytical Methods -- 8 Results -- 8.1 Measurement Model -- 9 Structural Model Assessment -- 10 Mediation Analysis -- 11 Conclusion -- 12 Theoretical and Managerial Implications -- 13 Limitations and Future Research Directions -- References.

Nation Branding: The Nation Brand as a Destination Marketing Axiom for African Tourism -- 1 Introduction -- 2 Africaś Tourism Destination Marketing Challenge -- 3 Theoretical Perspective on the Nation Branding: Tourism Nexus -- 3.1 Behavioural Economic Theory -- 3.2 Nation Branding and the Nation Brand Hexagon -- 3.3 The Nation Brand as a Destination Marketing Axiom -- 4 Research Method -- 5 Findings and Discussion -- 5.1 Managing Nation Branding for Tourism in South Africa, Rwanda, and Egypt -- 5.2 Key Lessons from South Africa -- 6 Conclusion -- 6.1 The Short-Term Horizon of Nation Branding and Tourism in Africa -- 6.2 The Medium to the Long-Term Horizon of Nation Branding and Tourism -- 6.3 Limitations and Future Research -- References -- Sustainable Supply Chain Management Practices in the Hospitality and Tourism Sector in Africa -- 1 Introduction -- 2 Literature Review of Supply Chain Management in Relation to Hospitality and Tourism Sector in Africa -- 2.1 Understanding Tourism Supply Chain Management -- 2.2 Supply Chain Management in the Hospitality and Tourism Sector -- 3 Key Opportunities and Challenges in the Hospitality and Tourism Business in Africa -- 4 New Frontiers Facing the Hospitality and Tourism Services: The Role of ICTs in Africa -- 5 Disruption by the Sharing Economy: The Case of Airbnb -- 6 Discussion -- 7 Contribution to the Theory and Research Implications -- 8 Managerial Implications -- 9 Policy Implication -- 10 Conclusion -- 11 Limitations and Future Research -- References -- The Sharing Economy in the African Context: Implications for the Hospitality Industry -- 1 Introduction -- 2 Africapitalism and Ubuntu -- 3 Social Exchange Theory -- 4 The Sharing Economy in Africaś Hospitality and Tourism Industry -- 5 The Nature of Participation in the Sharing Economy -- 6 Conclusions.

6.1 Opportunities and Challenges of the Sharing Economy in the Hospitality Industry -- 6.2 Managerial Implications -- 6.3 Theoretical Implications -- References -- Determinants of Micro-entrepreneurship in Urban Tourist Centres of Sierra Leone and Morocco -- 1 Introduction -- 2 Understanding the Determinants of Tourism Micro-entrepreneurship in Africa -- 3 Methodology -- 4 Tourism Micro-entrepreneurship in Sierra Leone and Morocco -- 4.1 Micro-entrepreneurship in Tourist Centres of Freetown, Sierra Leone -- 4.2 Micro-entrepreneurship in Tourist Centres of Agadir, Morocco -- 5 Discussion: The Determinants of Tourism Micro-entrepreneurship in Urban Africa -- 6 Conclusions -- References -- Awareness and Usage of Government Policies by Women Tourism Entrepreneurs in Cameroon -- 1 Introduction -- 2 Literature Review -- 2.1 Understanding the Awareness and Usage of Policies by Entrepreneurs -- 2.2 The Context of Hospitality SMEs in Cameroon -- 3 Research Methods -- 4 Findings -- 4.1 Awareness of Government Policies by Women Entrepreneurs -- 4.2 Usage of Government Policies by Women Entrepreneurs -- 5 Discussion -- 6 Conclusions -- References -- Managing Sports for Domestic Tourism Promotion in the African Context -- 1 Introduction -- 2 Literature Review -- 2.1 Sport Tourism in the African Context -- 2.2 Destination Marketing and Branding -- 3 Methodology -- 3.1 Study Setting -- 3.2 Research Methods -- 4 Findings and Discussions -- 4.1 Group and Travel Dynamics of Sport Tourists -- 4.2 Marketing and Branding Opportunities -- 5 Conclusions -- References -- Corporate Social Responsibility and Sustainable Management Practices in the Okavango Delta, Botswana -- 1 Introduction -- 2 Tourism, Community Development and Corporate Social Responsibility -- 3 Corporate Social Responsibility and Environmental Sustainability -- 4 Methods -- 5 Data Collection and Analysis.

6 Results and Discussions -- 6.1 Pro Environmental Practices: Sources of Energy Used -- 6.2 Waste Management, Collection and Usage -- 6.3 Other Environmentally Friendly Practices -- 6.4 Environmental Concerns -- 6.5 Community Social Responsibility and Community Development -- 7 Conclusion -- 8 Limitations and Future Research -- References -- Re-Imagining Community-Based Tourism in Rural Africa Through Networks and Management Innovation -- 1 Introduction -- 2 Understanding Community-Based Tourism Through MI and Networks -- 2.1 Management Innovation -- 2.2 Actor-Network Theory -- 2.3 Managing Community-Based Tourism -- 3 Method -- 4 CASE 1: Community-Based Tourism a Management in South Africa -- 4.1 Bringing Actors Together to Pursue a Communal Agenda: Getting the Land -- 4.2 ANT Win-Win Situation: Setting the Game Reserve -- 4.3 Sharing of Benefits and Skills Development -- 4.4 Conflict Management Innovations -- 5 CASE 2: Community-Based Tourism Management in Ghana -- 5.1 Assembling and Recruiting Actors for Innovative KNP Development -- 6 Conclusion -- References -- The Effects of Regional Trade Agreements on International Tourist Flows in the Middle East and Africa -- 1 Introduction -- 2 Regional Trade Agreements and International Tourist Flows -- 3 Empirical Model -- 4 Data -- 4.1 Dependent Variable -- 4.2 Explanatory Variable -- 4.3 Control Variables -- 5 Results -- 5.1 Empirical Estimation Results -- 6 Conclusion -- References -- The Future of Hospitality and Tourism Management in Africa -- 1 Introduction -- 2 Understanding Hospitality and Tourism Management in Africa -- 3 Hospitality and Tourism Management in a COVID-19 Africa -- 3.1 COVID-19 Impacts on Africaś Tourism Sector -- 3.2 Responses to the Impact of COVID-19 for Hospitality and Tourism -- 4 Future Research Directions -- 5 Conclusion -- References.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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Format:

Electronic Resources

Electronic Access:

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Publication Date:

2021

Publication Information:

Cham :

Springer International Publishing AG,

2021.

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Shelf Number	Material Type	Copy	Shelf Location	Status
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Summary

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.

Author Notes

Dr. Michael Z. Ngoasong obtained his PhD in Science, Technology and Society at the University of Nottingham, United Kingdom. He is currently a Senior Lecturer in Management and Director of Masters and MBA Programmes, The Open University Business School, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa. He has conducted funded research projects on development-led tourism entrepreneurship, digital entrepreneurship and women entrepreneurship Africa. His research has been published in Annals of Tourism Research , Tourism Management , Journal of Small Business Management , Journal of Small Business and Enterprise Development , Strategic Change and Energy Policy . Michael is the subject matter expert in International Entrepreneurship and Marketing for the Academy of International Business (Sub-Saharan Africa Chapter).

Dr Ogechi Adeola is a Faculty and Academic Director of Sales & Marketing Academy at Lagos Business School, Nigeria. Her research interests include tourism and hospitality marketing, strategic marketing and export marketing strategies in sub-Saharan Africa. She has published academic papers in top rated journals with her co-authored papers winning Best Paper Awards at international conferences in 2016, 2017 and 2018. She holds a doctorate in Business Administration from Manchester Business School, United Kingdom.

Dr Albert Kimbu is a Senior Lecturer in Hospitality and Tourism and Director of Postgraduate Research in the School of Hospitality and Tourism Management, University of Surrey Guildford, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa He holds a PhD in Tourism at Nottingham Trent University where he also worked as a Lecturer, before joining the University of Surrey. Albert's research on development entrepreneurship, women andinclusive development in hospitality and tourism has been published in the leading tourism and management journals, and has received funding from the British Academy, Newton Fund and EU Marie Sklodowska-Curie.

Professor Robert Ebo Hinson is the Head of Department of Marketing and Entrepreneurship and Acting Dean at the University of Ghana Business School. He is a Visiting Professor at University of Free State Business School, Bloemfontein, South Africa Professor Hinson has also served as Rector of the Perez University College, a private University in Accra, Ghana. Professor Hinson holds two PhDs in Marketing from the University of Ghana and in International Business from Aalborg University in Denmark. He has taught in North America, Australia, Asia, Europe and in several African countries. His research has been published in Journal of Business Research , The Service Industries Journal , Tourism Management Perspectives, International Journal ofContemporary Hospitality Management , Corporate Governance , International Journal of Market Research , Journal of Relationship Marketing , and Thunderbird International Business Review . Professor Hinson is a Non-Executive Director at Camelot Company Limited and Steering Committee Member of the DANIDA/US AID/EU funded Business Sector Advocacy Challenge (BUSAC) Programme in Ghana.