Cover -- Title Page -- Copyright -- Dedication -- Brief Contents -- Contents -- Preface -- Acknowledgments -- About the Authors -- Contributors -- Reviewers -- Chapter 1 Introduction and History -- Chapter Objectives -- Chapter Overview -- Introduction -- Evolution of Facilities -- Trends in Sport Facilities -- Trends in Local Sport Facilities -- Scale of the Sport Event Industry -- Who Manages Sport Events? -- Summary -- Discussion Questions -- References -- Chapter 2 Management Theory -- Chapter Objectives -- Chapter Overview -- Introduction -- What Is Management? -- What Is Sport Management? -- What Is a Manager? -- Functions in the Management Process -- Planning -- Organizing -- Staffing -- Leading -- Controlling -- Management Styles -- Democratic -- Autocratic -- Persuasive -- Paternalistic -- Laissez-Faire -- Leadership -- Effective Leadership Guidelines -- Summary -- Discussion Questions -- References -- Chapter 3 Facility Design and Construction -- Chapter Objectives -- Chapter Overview -- Introduction -- Estimating Costs and Budgeting -- Estimating Construction Costs -- Site Selection -- Design Process -- Construction Process -- Insurance -- Green Construction and LEED Certification -- Summary -- Discussion Questions -- References -- Chapter 4 Finance and Budgeting -- Chapter Objectives -- Chapter Overview -- Introduction -- Capital Projects -- Equity Finance -- Sale of Stock -- Retained Earnings -- Gifts -- Debt Finance -- Loans -- Bonds -- Municipal Bonds -- Security for Municipal Bonds -- Operational Revenues -- Facility Budgeting -- Budgeting Approaches -- Incremental Budgeting -- Zero-Based Budgeting -- Variance Analysis -- Financial Issues in Charity Athletic Events -- Summary -- Discussion Questions -- References -- Chapter 5 Bidding and Planning for Different Events -- Chapter Objectives -- Chapter Overview -- Introduction.

Executing Events -- Identifying Reasons for Creating, Bidding for, or Hosting an Event -- Event Feasibility -- The Bid Process -- Economic Impact -- Types of Events -- Mega-Events -- Recurring Events -- Traveling Events -- Ancillary Events -- Community Events -- Hosting Nonsporting Events in a Sport Facility -- Timelines for Events -- Summary -- Discussion Questions -- References -- Chapter 6 Designing the Event Experience -- Chapter Objectives -- Chapter Overview -- Introduction -- Creating the Sport Event Experience -- What Is Experience? -- Considering Stakeholder Experiences -- Characteristics of Experiences -- Experience Dimensions -- Designing Experiences -- Theming -- Creating Liminality -- Engaging the Senses -- Co-creating Experiences -- Meanings Attached -- Summary -- Discussion Questions -- References -- Chapter 7 Project Management and Event Implementation -- Chapter Objectives -- Chapter Overview -- Introduction -- Project Management -- What Is Project Management? -- Phases of Project Management -- Initiation -- Planning -- Implementation -- Monitoring/Control -- Closure/Shutdown -- Tools of Project Management -- Software -- Work Breakdown Structure -- Gantt Chart -- Program Evaluation and Review Technique Chart and Critical Path -- Run Sheets -- Checklists -- Floor Plans and Flow Diagrams -- Summary -- Discussion Questions -- References -- Chapter 8 Marketing the Facility and Events -- Chapter Objectives -- Chapter Overview -- Introduction -- Feasibility -- Developing the Marketing Strategy and Plan -- Segmentation -- Building the Relationship -- Positioning -- Price -- Place -- Promotion -- Communicating the Message -- Summary -- Discussion Questions -- References -- Chapter 9 Consumer Behavior -- Chapter Objectives -- Chapter Overview -- Introduction -- Consumption Factors -- Socialization -- Involvement -- Commitment.

Motivating Factors -- Organizational Factors -- Environmental/Destination Factors -- Social/Group Factors -- Competitive Factors -- Mastery Factors -- Emotional Factors -- Learning Factors -- The Decision-Making Process -- Need Recognition -- Search for Information -- Prepurchase Evaluation and Purchase -- Consumption and Postconsumption Evaluation -- Divestment -- Summary -- Discussion Questions -- References -- Chapter 10 Sponsorship -- Chapter Objectives -- Chapter Overview -- Introduction -- Sponsorship Defined -- Defining Each Level -- Interconnectivity of Levels -- Sponsorship Inventory -- Facility Naming Rights -- Other Facility Inventory -- Event Sponsorship Inventory -- Finding and Acquiring Sponsors -- Determining Objectives -- Relationship Marketing -- Evaluation -- Activation -- The Agreement -- Summary -- Discussion Questions -- References -- Chapter 11 Traditional Revenue Generation in Sport and Recreation -- Chapter Objectives -- Chapter Overview -- Introduction -- Why Is It Important to Identify Sources of Revenue? -- Ticket Sales -- Ticket Sales Strategies -- Differential Pricing -- Flexible Ticket Pricing -- Money-Back Guarantees -- Web-Based Tickets -- Electronic Ticket Delivery -- Luxury Suites and Club Seats -- Loaded Tickets -- Personal Seat Licenses -- Promotions -- Ancillary Revenue -- Concessions and Food Operations -- Parking -- Merchandise -- Alternative Uses for Sport-Specific Stadiums -- Hosting Championships -- Hospitality Events -- Multipurpose Sport Facilities -- Participatory Events -- Road Running Races -- Summary -- Discussion Questions -- References -- Chapter 12 Customer Service -- Chapter Objectives -- Chapter Overview -- Introduction -- Ways to Measure Customer Service and Service Quality -- Outcomes of Service Encounters -- Satisfaction -- Loyalty and Repatronage -- Summary -- Discussion Questions -- References.

Chapter 13 Risk Management -- Chapter Objectives -- Chapter Overview -- Introduction -- What Is Risk? -- Types of Risk -- Terrorism and Sport -- What Is Risk Management? -- What Are the Benefits of Good Risk Management? -- Steps in the Risk Management Process -- Risk Identification -- Risk Evaluation -- Risk Analysis -- Risk Treatment -- Risk Monitoring -- Summary -- Discussion Questions -- Case References -- References -- Chapter 14 Measurement and Evaluation -- Chapter Objectives -- Chapter Overview -- Introduction -- Why Are Measurement and Evaluation Important? -- What Are Performance Measurements Used For? -- How and When to Measure Performance? -- What to Measure? -- Customers/Participants -- Internal Operations -- External Operations -- Economic Impact Analysis -- Environmental Impact Analysis -- Social Impacts -- Summary -- Discussion Questions -- References -- Chapter 15 Sustainability and Legacy -- Chapter Objectives -- Chapter Overview -- Introduction -- What Are Legacies? -- Growth in Sport Tourism -- Sport Event Sizes -- Medium- and Small-Scale Events -- Why Is Legacy Important? -- Components of Legacy Impacts -- Legacy Event Structures -- Infrastructure -- Knowledge, Skill Development, and Education -- Image -- Emotions -- Networks -- Culture -- Measuring Legacies -- Benchmark and Top-Down Approaches -- Control-Case Approach -- Bottom-up Approach -- Summary -- Discussion Questions -- References -- Glossary -- Index.