Festival & special event management essentials / Johnny Allen, Robert Harris, Leo Jago.

ISBN:

9780730369400

Title:

Author:

Allen, Johnny, author.

Personal Author:

Allen, Johnny, author.

Edition:

First edition.

Physical Description:

432 pages : illustrations ; 28 cm.

General Note:

Authorised adaptation of Festival & Special Event Managemen ©John Wiley & Sons.

Contents:

Part 1. The event context and concept development -- 1. An overview of the event field -- 2. Perspectives on events -- 3. The event planning context -- 4. Conceptualising the event -- Part 2. Planning -- 5. Strategic event planning -- 6. Event project management -- 7. Event financial planning -- 8. Human resource management and events -- 9. Marketing and sponsorship planning -- 10. Event tourism planning -- 11. Risk management -- 12. Environmentally sustainable event management -- 13. Legal considerations in event planning and management -- Part 3. Event operations and evaluation -- 14. Event design and production -- 15. Event evaluation and research.

Subject Term:

Special events -- Management.

Festivals -- Management.

Added Author:

Jago, Leo,

Harris, Rob, 1957-,

Format:

Books

Publication Date:

2021

Publication Information:

Milton, QLD :

John Wiley and Sons Australia, Ltd,

2020.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 ALL	Week loan	1	Standard shelving location	Searching... Unknown

Bound With These Titles

On Order

Summary

Allen's Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.

Industry experts from across APAC's event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

This edition also features Wiley's Future Student Guide , a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.