Front Cover -- Table of contents -- Preface -- Acknowledgements -- Organizing committee -- Hospitality and tourism management -- Sustainable approach of fishing tourism in Kenyir Lake -- An overview of Yield Management practices among the front office employees in five-star hotels -- Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur -- Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention -- Strategies of travel agency in facing disintermediation

Responsible tourism: Linking perceived benefits and practices in Pangkor Island -- Langkawi Island as a tourist friendly destination -- Tourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism Product -- Service delay of cook to order food: How do Malaysia Gerai customers react? -- The influence of career path elements and mentoring towards women employability in the Iran tourism industry -- The Malay garden design concept opportunity to be developed as the tourism product -- Knowledge and business strategy model

Quality work life and occupational stress in hotel industry -- Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, Malaysia -- The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area -- Customer perception towards service quality of fast food restaurants in Klang Valley -- Revealing the power of Appreciative Inquiry approach for rural tourism research -- Training transfer: The interaction of changed behavior and co-worker support on job performance -- Quality of work life among hotel executives in Malaysia

Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employees -- Customer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant -- Local community outlook on tourism development in Tioman Island -- The perception of minimum wage towards employee job satisfaction -- Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC) -- Hospitality and tourism marketing -- Uptown night market and tourists' satisfaction -- Craft souvenirs: Perceived authenticity and tourist purchase behaviour

Shopping mall attractiveness: Factors affecting consumer decision towards visitation -- Destination attractiveness of a theme park: A case study in Malaysia -- Tourist perception on homestay programme: A case of Kuala Medang homestay -- The relationship between experiential marketing and tourists' satisfaction on Kelantan food -- Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks -- The impact of food quality and its attributes on customer satisfaction at Malay restaurants

The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia