Preface -- Part I: Traditions in Contemporary Tourism : Chapter One. Tourism Policy, Planning and Management in Central and Eastern Europe / Maria Vodenska -- Chapter Two. Cultural Event Marketing / Svetla Rakadziyska and Krassimira Yancheva -- Chapter Three. Online Behavioral Patterns of Tourists in Bulgaria / Zhelyu Vladimirov and Sonia Mileva -- Chapter Four. Intercultural Communication Training as a Factor for Improving the Service Quality in Tourism / Stoyan Marinov and Galina Ilieva -- Chapter Five. An Integrated Approach to Intercultural Communication in the Education of Tourism Professionals / Ginka Dimitrova and Svetla Nedeva -- Chapter Six. Health Tourism Development--Specifics of Croatian Health/Spas/Healing Resorts and Special Hospitals: State and Possibilities / Milena Peršić and Dubravka Vlašić -- Chapter Seven. Psychological and Psychographic Profiles of Spa and Wellness Tourists in Bulgaria / Milena Stoyanova -- Chapter Eight. Generation Y's Behavior Towards Hotel's Sustainable Practices: A Study in Jakarta, Indonesia / Novita Permatasari and Marija Lazarev Zivanovic -- Chapter Nine. Problems Faces in the Development Process of Tourism in Turkey: The Case of Antalya / Yakin Ekin and Onur Akbulut -- Chapter Ten. Festival Visitor Experience: The Masquerade Games in Pernik / Ilinka Terziyska -- Chapter Eleven. Current State and Problems of Cave Tourism in Bulgaria / Dilyana Stefanova and Petar Stefanov -- Part II: Innovations in Contemporary Tourism : Chapter One. Adoption of Robots, Artifical Intelligence and Service Automation by Travel, Tourism and Hospitality Companies: A Cost-Benefit Analysis / Stanislav Ivanov and Craig Webster -- Chapter Two. The Impact of Technological Innovations on Hospitality Service / Velina Kazandjieva, Galina Ilieva and Hristina Filipova -- Chapter Three. Low Cost Carriers' Growth: Market-or Subsidies-Driven? / Maya Ivanova -- Chapter Four. Cultural Ecosystem Services of the Urban Landscapes of Bulgaria / Mariana Assenova, Stoyan Nedkov and Assen Assenov -- Chapter Five. Assessment and Mapping of Aesthetic Ecosystem Services in the City of Varna, Bulgaria / Mariyana Nikolova, Stoyan Nedkov and Margita Kiryakova -- Chapter Six. Branding of Creative Tourism in Shared Spaces / Rumen Draganov -- Chapter Seven. Sofia City as a Tourist Destination: Recent Trends and Development Drivers / Elka Dogramadjieva, Vera Nikolova and Radenka Mitova -- Chapter Eight. Literary Sites and Literary Tourism in some European Countries and in Portugal: Some Reflections / Isilda Leitãp -- Chapter Nine. Challenges of Teaching about Tourism Potential of the Yugoslav Period in Slovenia: The Case of Velenje / Marco Gams -- Chapter Ten. Understanding Tourism Innovation through Fuzzy Measures / Marcella De Filippo, Delio Colangelo and Luca Farnia.