Why it is essential to tour -- Building blocks : basic concepts and ideas -- Planning and routing : saved by geography -- Transportation : broken down -- Stories from the front line #1 -- Good advice from baaad people #1 -- Promoters and venues in their own words -- Contracts -- Riders -- Booking : DIY vs. agents -- Marketing I : revenue streams -- Merchandising : the engine -- Budgets : do it on paper -- Press and publicists : an inside perspective -- Street teams -- Mailing list : every person counts -- Marketing II : using the web -- Radio : get heard -- Record stores -- Guest list -- Marketing III : creating your own event -- Good advice from baaad people #2 -- What to pack : accessories and attitude -- How to get a better live sound -- Crew and production -- Scenery and stage decoration -- So you want to be a tour manager (you crazy f*#!) -- Stories from the front line #2 -- Itineraries and day sheets -- Settlement : getting paid is a blood sport -- Accounting : rust never sleeps -- Management : what do I get? -- Soundscan, Pollstar, and other data -- Excel basics -- Software that's as hard as nails -- Sex : better safer sex on the road -- Drugs : highs and lows -- Alcohol : drugs part II -- Health tips -- Being a grrrl on the road -- Personality, ego, and charisma -- Karma : what goes up -- Murphy's law -- Touring as a family man -- What to do when your gear gets stolen -- Marketing IV : package tours, a religious experience -- Sponsorships and endorsements -- Seminars and festivals -- Touring internationally -- China -- Immigration : crossing the line -- Memorabilia -- Tour diaries -- How to screen print -- When you are the opening band -- Marketing V : 61 strategies for a more successful show -- Good advice from baaad people #3 -- Case studies : an out-of-band experience -- Stories from the front line #3 -- The future of touring.