Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies.
ISBN:
9789811664335
Title:
Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies.
Author:
Bhattacharyya, Jishnu.
Personal Author:
Physical Description:
1 online resource (352 pages)
Contents:
Intro -- Acknowledgments -- Contents -- About the Editors -- An Overview of the Socially Responsible Consumption and Marketing -- An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges -- 1 Sustainable Consumption -- 2 Achieving Sustainable Consumption -- 3 Issues and Challenges with Sustainable Consumption -- 4 Conclusion -- 5 Organization of the Book -- References -- Succeeding with Responsible Marketing a Framework and Three Short Cases -- 1 Introduction -- 2 The Emergence and Meaning of Responsible Marketing -- 2.1 A Genesis and Dimensions of Responsible Marketing -- 2.2 The Responsible Marketing Mix -- 3 Examples of Responsible Companies in Canada -- 3.1 Message Factory -- 3.2 Attitude -- 3.3 Rachelle Béry -- 4 Implications for Future Responsible Marketing Agenda -- 4.1 Company perspective -- 4.2 Consumer perspective -- 4.3 Regulatory And Governance Perspective -- 4.4 The Way Forward for Responsible Marketing -- 5 Limitations and Future Research Directions -- 6 Conclusion -- References -- Understanding and Raising Consumers' Normative Motivation for Sustainable Consumption -- 1 Introduction -- 2 Consumers' Normative Motivation for Sustainable Consumption -- 2.1 Factors Influencing the Activation of Normative Motivation -- 2.2 Factors Influencing the Deactivation of Moral Motivation -- 3 Implications for the Marketing of Sustainable Products and Services -- 3.1 Activating Consumers' Conscience for Sustainability -- 3.2 Approaches to Prevent Consumers' Conscience Deactivation -- 4 Conclusion -- 5 Lessons Learned -- References -- Collaborative Fashion Consumption: A Contemporary Marketing Trend -- 1 Introduction -- 2 Collaborative Consumption -- 2.1 Collaborative Fashion Consumption -- 3 Collaborative Fashion Consumption Modes -- 4 An Overview of the Collaborative Fashion Consumption Market.
5 Conclusions, Limitations, and Future Research Directions -- References -- Sustainable Consumption Practices of Rural India -- 1 Background -- 2 Way of Living in Rural India -- 3 Sustainable Development in Rural India -- 4 Sustainable Consumption Practices and Rural India -- 5 Quality of Life in Rural India -- 6 Theoretical Framework -- 6.1 Theory of Reasoned Action and Planned Behavior -- 6.2 Conservation of Resource (COR) Theory -- 6.3 Gemeinschaft and Gesellschaft -- 6.4 Structural Functional Approach -- 7 Integrating Theoretical and Conceptual Framework -- 8 Limitations -- 9 Implications -- 9.1 Practice -- 9.2 Research and Intervention -- 10 Conclusion -- References -- Teaching Case Studies -- RangSutra Crafts India: The Story of Colored Threads and Weaving Artisans -- 1 Learning objectives: -- 2 Introduction -- 2.1 Indian Handloom and Handicrafts Industry -- 2.2 Background -- 2.3 Current Perception of the Brand -- 2.4 People, Collaborators, and Revenue -- 2.5 RangSutra on Social Media -- 2.6 Challenges Due to COVID-19 -- 2.7 New Developments -- 2.8 What is Next? -- 3 Case Exhibits -- 4 Conflicts of Interest/Competing Interests -- 5 Lessons Learned -- 6 Teaching Notes -- 6.1 Synopsis -- 7 Pedagogy of Case Study -- 8 Objectives -- 9 In-Class Activities -- References -- Mindful Consumption and Universal Love: A Case Study of Sri Lankan Consumer Activists -- 1 Learning Objectives -- 2 Introduction -- 3 Key Lessons Learned and Implications -- 4 Lesson Learned -- 5 Declaration of Conflicting Interests -- Appendix -- References -- Shhh!! It's a Taboo Don't Touch!! Pickles Go Sour! Sweets Become Inedible! Meals Become Impure! Plants Die! -- 1 Introduction -- 2 Period Poverty -- 3 Women Hygiene -- 4 Fact Check -- 5 Sanitary Pads in India -- 6 Initiatives by Sanjana -- 7 The Products Launched by the Pink Box: -- 8 Plans for Future -- 9 Other Issues.
10 Conclusion -- 11 Lessons Learned -- References -- Deepika Store: A Dilemma of Being Sustainable or Profitable -- 1 Learning Objectives -- 2 Introduction -- 3 Case Opening -- 4 Early Thoughts -- 5 Deepika Store -- 6 Target Market -- 7 Competitive Profile -- 8 Retail Marketing Mix of Deepika Store -- 9 Sustainable Tryst -- 10 Going Forward -- 11 Lessons Learned -- 12 Discussion Questions -- 13 Project/Exercise -- 14 Additional Content -- 15 Synopsis -- 16 Learning Objectives -- 17 Case Positioning -- 18 Research Methods -- 19 Assignment Questions -- 20 Additional Materials -- 21 Suggested Core Readings -- 22 Teaching Plan and Timing -- 23 Analysis of Assignment Questions -- 24 Key Learnings -- 25 Postscript -- 26 Exhibits -- Appendix -- Appendix 1 Details of Sales, Number of Customers, Ticket Size-Averaged for Month -- Appendix 2: Categories at Deepika Store and Contribution % in Sales -- Appendix 3: Category Wise Shelf Allocation for Display -- Appendix 4: Layout of Deepika Store -- References -- Lacoste: Save Our Species Campaign -- 1 Introduction -- 2 Lacoste-The Company -- 3 Save Our Species (SOS) -- 4 The Way Forward -- 5 Lessons Learned -- References -- CUBO Modular Inc. Trailblazing Green Housing in the Philippines -- 1 Introduction -- Appendix -- Teaching Note -- Combating Bullying and Judgment Through Socially Responsible Marketing -- 1 Introduction -- 2 Planet Fitness -- 2.1 Company Background -- 2.2 Origin and Expansion -- 2.3 Corporate Social Impact of the Company -- 3 Home of the 'Judgement Free Zone®' -- 3.1 How Does It Work? -- 3.2 Judgement Free Generation®: Combating Bullying and Judgement -- 4 Summary of the Major Problem -- 5 Discussion -- 6 Conclusions -- 7 Lessons Learned -- 8 Declaration of Conflicting Interests -- 9 Credit Author Statement -- 10 Discussion Questions -- 11 Activity-Based Assignment -- 12 Additional Content.
Appendix: Graphic Content -- Teaching Note -- References -- Managing Sustainable Food Consumption: A Case Study of a Food Bank in Malaysia -- 1 Introduction: Food Waste as a "Wicked" Problem -- 2 The Case Study -- 2.1 The Food Rescue Group -- 2.2 The Food Consumption and Food Sharing Initiatives in Malaysia -- 3 Challenges in Food Sharing Initiatives in Malaysia -- 3.1 Food Waste Management and Government Support -- 3.2 Securing Supply of Food and Fund -- 3.3 Managing Customer Expectation -- 3.4 Sourcing and Managing Manpower -- 4 Discussion -- 5 Lessons Learned -- Teaching Note -- References -- ViveChachapoyas.Com: Encouragement of Sustainable and Responsible Consumption of Community Rural Tourism Through Digital Transformation -- 1 Introduction -- 2 An Entrepreneurial Traveling Spirit -- 2.1 A Trip Without Operators or Deadlines -- 2.2 San Bartolo: Treasure Key in Chachapoyas -- 2.3 The Entrepreneurial Intention in CRT -- 3 From Asian Initiative to Peruvian Inspiration at CRT -- 3.1 Tourism as Economic Growth Potential -- 3.2 Peru, Latin American Inspiration in CRT -- 4 From Traditional Tourism to Digital Tourism -- 4.1 Community Rural Tourism-CRT -- 4.2 Digital Tourism or eTourism -- 5 A Digital Transformation Plan in Chachapoyas -- 5.1 Need for Marketing Strategies Aligned to CRT -- 5.2 Role of Digital Platforms -- 6 From the Theory to the Practice -- 6.1 Many Roads, One Destination -- 6.2 Impact of the Cable Car in Nuevo Tingo -- 7 Value proposition of ViveChachapoyas.com -- 8 Discussion: A Viable Business Model -- 8.1 Tourist Segments -- 8.2 Convergences -- 9 Lessons Learned -- Appendix -- Appendix 1. Sustainable Development Goals -- Appendix 2. 2017 World Travel and Tourism Competitiveness Ranking -- Appendix 3. Latin American Countries in the Travel and Tourism Competitiveness Index 2017, with the presence of CRT enterprises.
Appendix 4. eTourism intermediaries framework -- Appendix 5. Progress in information technology and tourism management: New trends -- Appendix 6. Interaction between factors and measurement variables -- Appendix 7. Market Research Matrix -- Appendix 8. Location of Chachapoyas (Peru) -- Appendix 9. Tripadvisor ranking of attractions in Chachapoyas -- Appendix 10. Historic Center of Chachapoyas (Peru) -- Appendix 11. Kuelap Fortress, Chachapoyas (Peru) -- Appendix 12. Gocta Falls, Chachapoyas (Peru) -- Teaching Note -- References -- Internal and External Marketing Nexus and Corporate Social Responsibility: The Case of an airline's Rescue Mission to Wuhan During COVID19 -- 1 Introduction -- 2 CSR Strategy Implementation Through Internal and External Marketing -- 3 The Case -- 3.1 Company Overview -- 3.2 Corporate Social Responsibility of the Airline: Strategic Intervention to Infuse Employee Agility -- 3.3 The Crisis Situation -- 3.4 The Rescue Mission -- 3.5 Activating Social Consciousness to Enhance Employee Agility Through CSR Intervention During a Crisis -- 3.6 Enhanced Public Image of the 'Carrier with a Heart' After the Rescue Mission -- 4 Lessons Learned and Implications for Practice -- 5 Discussion Questions -- References -- How "Dieselgate" Changed Volkswagen: Rushing to Erase the Traces of Greenwashing -- 1 Learning objectives -- 2 Introduction -- 3 VW Group Company Background: "Made in Germany" -- 4 Collaboration & -- Transformation Toward Sustainability -- 5 Strategic Partnerships with Microsoft, Ford, and Amazon: Transformation Toward e-mobility and Digitalization -- 6 VW Group Environmental Policy Statement -- 7 VW's Compliance with United Nations' 2030 Agenda for Sustainable Development -- 8 ID Stands for Intelligent Design, and VW Presented ID.3 as "World First" Overall Carbon-Neutral Electric Car -- 9 Discussion -- 10 Lessons Learned.
Synopsis.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term:
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2022
Publication Information:
Singapore :
Springer Singapore Pte. Limited,
2022.
©2022.