Intro -- Contents -- List of Figures -- Acknowledgments -- Contributor Biographies -- Introduction: An Inquiry into the Cultural Wealth of Nations - Nina Bandelj and Frederick F. Wherry -- Part I: Empirical and Theoretical Motivations -- 1. The Political Economy of Cultural Wealth - Miguel A. Centeno, Nina Bandelj, and Frederick F. Wherry -- 2. Bringing Together the Ideas of Adam Smith and Pierre Bourdieu - Richard Swedberg -- Part II: Constructing Cultural Wealth -- 3. When Cultural Capitalization Became Global Practice: The 1972 World Heritage Convention - Alexandra Kowalski -- 4. Selling Beauty: Tuscany's Rural Landscape since 1945 - Dario Gaggio -- 5. Impression Management of Stigmatized Nations: The Case of Croatia - Lauren A. Rivera -- Part III: Converting Cultural Wealth into Economic Wealth -- 6. The Culture Bank: Symbolic Capital and Local Economic Development - Frederick F. Wherry and Todd V. Crosby -- 7. Converting (or Not) Cultural Wealth into Tourism Profits: Case Studies of Reunion Island and Mayotte - Madina Regnault -- Part IV: The Cultural Wealth in Global Value Chains -- 8. Constructing Scarcity, Creating Value: Marketing the Mundo Maya - Jennifer Bair -- 9. Creating and Controlling Symbolic Value: The Case of South African Wine - Stefano Ponte and Benoit Daviron -- 10. Cultural Brokers, the Internet, and Value Chains:The Case of the Thai Silk Industry - Mark Graham -- Notes -- References -- Index.