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Summary
Summary
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.
Table of Contents
List of figures | p. ix |
List of tables | p. xii |
Editors | p. xiii |
Contributors | p. xv |
Preface | p. xxxvii |
Preamble and acknowledgements | p. xxxix |
Introduction | p. 1 |
Part 1 Hospitality | p. 5 |
Case 1 InterContinental Hotel Group: dealing with online intermediaries | p. 15 |
Case 2 InterContinental Hotel Group: managing inventory with HOLIDEX PLUS | p. 23 |
Case 3 Sino Group of Hotels: handling multi-property operations | p. 30 |
Case 4 Omena Hotels: technology towards operational efficiency | p. 37 |
Case 5 Carnival City: valuating guests in the gaming industry | p. 48 |
Case 6 Hotel Sallerhof: innovations in interaction | p. 56 |
Case 7 'Emmantina' and 'Palmyra Beach' Hotels: distribution for independent hotels | p. 65 |
Case 8 Orbis On Line: Internet Distribution Strategies for a Regional Hotel Group | p. 74 |
Part 2 Intermediaries | p. 83 |
Case 9 Lastminute.com: from reservation system to lifestyle portal | p. 89 |
Case 10 Wotif.com: last-minute selling of distressed accommodation inventory | p. 102 |
Case 11 A2Z Professional Travel Ltd: online travel agency in Thailand | p. 110 |
Case 12 ITWG: increasing intermediated flows | p. 121 |
Case 13 Incoming partners: integrating operations | p. 128 |
Case 14 SideStep: travel meta-search engine | p. 137 |
Case 15 HolidayCheck: rendering holiday impressions | p. 145 |
Case 16 TUI: integrating destination information | p. 153 |
Case 17 Cultuzz: managing eBay as a distribution channel | p. 164 |
Part 3 Destinations | p. 175 |
Case 18 VisitBritain: satisfying the online market dynamics | p. 181 |
Case 19 Spain.info: towards stakeholder network | p. 190 |
Case 20 BonjourQuebec.com: a Vision, a Strategy, a Brand | p. 200 |
Case 21 The Province of Rimini: communicating with the customer | p. 213 |
Case 22 Tanzania: extending eTourism tools utilization | p. 224 |
Case 23 Tiscover: destination management system pioneer | p. 233 |
Case 24 Feratel Media Technologies: providing DMS technology | p. 243 |
Case 25 Destimation.com: online solutions for destination management companies | p. 252 |
Part 4 Transportation | p. 263 |
Case 26 British Airways: customer enabled interactivity | p. 269 |
Case 27 Kulula.com: low-cost carrier and ICTs | p. 282 |
Case 28 Finnair: innovating interactivity | p. 293 |
Case 29 Enterprise Rent-A-Car: mainstreaming distribution | p. 304 |
Case 30 Lufthansa Systems: dynamic pricing | p. 310 |
Part 5 Information communication technology systems | p. 327 |
Case 31 eCTRL solutions: Trip@dvice technology | p. 333 |
Case 32 The green card (Targeta Verda): a tourist card for the Balearic Islands | p. 342 |
Case 33 CheckEffect: Benchmarking e-Marketing performance | p. 350 |
Case 34 TAI (Day Trip Indicator): measuring value added in the tourism sector | p. 361 |
Case 35 Tourism Technology: travel wholesale management system | p. 372 |
Case 36 Digital Tourism Assistant: enquiry management solution for destinations | p. 382 |
Case 37 Amadeus: Evolution of GDS | p. 391 |
Case 38 Amadeus: global distribution system's new paradigm | p. 399 |
Case 39 Pegasus Solutions: providing interconnectivity | p. 407 |
Part 6 Mobile systems | p. 417 |
Case 40 Rivertale: mobile services for cruise ships | p. 427 |
Case 41 LOVO: the mobile lifestyle assistant | p. 435 |
Case 42 Aladdin: a mobile destination management solution for incoming agencies | p. 445 |
Epilogue: The eTourism Future | p. 459 |
Index | p. 465 |