1.
by
Okumus, Fevzi.
Call Number
647.940684
Publication Date
2012
Summary
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Format:
Electronic Resources
Relevance:
114681.5859
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by
Okumus, Fevzi.
Call Number
338.4791
Publication Date
2015
Summary
This ebook investigates the following: trends in hospitality management research; customer loyalty in the hospitality industry; transitioning loyalty programmes; talent management and work-life balance: serive quality in China's hospitality and tourism industry; and sustainability issues and hospitality and tourism firms' strategies.
Format:
Electronic Resources
Relevance:
0.1414
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