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Tourism Management and Marketing, 1 & 2 [electronic resource].
ISBN:
9789350439463
Title:
Tourism Management and Marketing, 1 & 2 [electronic resource].
Author:
Singh, Manpal.
Personal Author:
Publication Information:
Mumbai : Himalaya Publishing House, 2008.
Physical Description:
1 online resource (661 p.)
General Note:
Description based upon print version of record.
Contents:
"" Vol 1 COVER ""; ""Contents""; ""Marketing the Tourism""; ""Travel Market""; ""International Marketing""; ""Modern Ways of Marketing""; ""United Marketing""; ""World Organisations""; ""Cultural Marketing""; ""Growth of Tourism""; ""Progress Plan""; ""Trends in Tourism""; ""Advertisement Channels""; ""Geographical Aspects""; ""Bibliography""; "" Vol 2 COVER ""; ""Contents""; ""Introduction""; ""Management of Tourism""; ""The Backdrop""; ""Fundamental Ideas""; ""Basic Factors""; ""Fundamental Aspects""; ""Tourism Administration""; ""Effective Aspects""; ""Organisation of Tours""
""Movement of Tourists""""Ticketing System""; ""Ticketing Worldwide""; ""Bibliography""
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2008
Publication Information:
Mumbai : Himalaya Publishing House, 2008.