Intro -- Contributors -- Contents -- Chapter 1: Introduction -- Notes -- Chapter 2: 'My Place or Yours?' Reconciling Tourist and Local Needs in the Regeneration of Glasgow through Culture and Heritage -- Culture, Heritage and Regeneration -- Glasgow: Tourist City -- Commercial Hospitality -- Cultural Capital -- Hype, Civic Pride and Stigma -- Conclusion -- Notes -- Chapter 3: Promoting the Sacred: The Potential for Pilgrimage-Touristic Growth in Wales-A Theoretical and Applied Analysis -- Introduction -- Pilgrimage in Wales: From Saints to Symbols -- Early Post-Roman Pilgrimage Activity in Wales -- Twice to St David's -- The Later Medieval Period -- The Modern Pilgrimage: Post-Reformation to Contemporary Symbolism -- Pilgrimage Theory: From Veneration to Exploitation-From Measurement to Meaning -- Positioning Pilgrimage: The Theoretical Challenge -- Counting Shrines: The Shrine as Object -- The Contemporary Study of Pilgrimage -- (Re)-Positioning Pilgrimage-Touristic Growth: The Case for Wales -- Faith Tourism: A Complex Conundrum -- Re-Branding Pilgrimage -- A Vision for Wales -- Brand vs Individual: The Global/Individual Mix -- Conclusion -- Notes -- Chapter 4: Heritage Tourism and the Commodification of Contested Spaces: Ireland and the Battle of the Boyne Site -- Heritage Tourism in Ireland -- Symbolic Places of Memory and Tourism -- Contested Space and Identities at the Battle of the Boyne Site -- Orange Traditions -- Green Traditions -- Oldbridge: Shared Heritage Space and Tourism -- A Commodified Tourism Experience: Contemporary Tourist Voices (2015) -- Concluding Remarks -- Notes -- Chapter 5: Millstone Grit, Blackstone Edge: Literary and Heritage Tourism in the South Pennines, England -- Introduction -- The South Pennines: An Area of Outstanding Natural Beauty?.

Reshaping and Making the South Pennines: Literary, Heritage or Walking Tourism? -- Ethnographic Reflections on Being a Tourist -- Reading Wuthering Heights and Remains of Elmet -- Discourse Tracing -- Conclusion -- Notes -- Chapter 6: Transforming Waterways: The Tourism-­Based Regeneration of Canals in Scotland -- Canals and Tourism: A Logical Partnership -- Scottish Canals: Origins and Purpose -- Developing the Leisure and Tourism Potential of Scottish Canals -- Understanding Tourism Growth: The Scottish Context -- Notes -- Chapter 7: Welsh Heritage and Cultural Tourism: Engendering Community Regeneration and Environmental Sustainability in the Lower Swansea Valley -- Introduction -- Historical Context of the Lower Swansea Valley's Copper Industry -- Modern Industrial Developments and Regeneration Activity in the Lower Swansea Valley -- The Lower Swansea Valley and Its Future -- Notes -- Chapter 8: Rural Heritage and Tourism in Ireland: A Co. Mayo Case Study -- Introduction -- Rural Heritage -- Heritage, Tourism and Identity -- Tourism Trends -- Neolithic Heritage Tourism: The Céide Fields -- Intangible Heritage Tourism: Westport and Its Hinterland -- Natural Landscape Heritage Tourism: Ballycroy National Park -- Interpreting Cultural Heritage for Tourism: The Museum of Country Life -- Conclusion -- Notes -- Chapter 9: Interpreting Cultural Landscapes in the North York Moors -- Introduction -- What Is 'Landscape'? -- Interpretation and Its Uses -- Soft and Hard Visitor Management -- Interpretation as Propaganda -- Adding Value -- Interpretation in National Parks -- Case Study: This Exploited Land -- Concluding Remarks -- Notes -- Chapter 10: 'Anything You Want It to Mean'? Scotland's Changing Heritage Landscape -- Agencies -- Natural Heritage -- Other Heritage Interests -- Funding and Collaboration -- Industrial Heritage -- World Heritage.

Heritage Futures? -- Notes -- Chapter 11: Selection and Deselection of the National Narrative: Approaches to Heritage through Devolved Politics in Wales -- Creating a Portfolio for Heritage -- A Heritage Bill for Wales -- Merging the Royal Commission and Cadw -- The National Museum and Government -- Conclusions -- Notes -- Chapter 12: Tourism, Heritage and Conservation in the Irish Midlands: The Workhouse Centre, Portumna -- Heritage and Tourism -- Conservation and Rural Development -- Interpretation and Commemoration -- Notes -- Chapter 13: 'Where Do Heritage Trails Go to Die?' Stepping Out at the British Seaside -- Introduction -- Heritage Trails and the Evolution of Geotours -- Heritage trails on the British coast -- Vernacular -- Horizontal -- Vertical -- Collaborative -- Discussion and Conclusions -- Notes -- Chapter 14: Engaging the Scottish Diaspora: Memory, Identity and Place -- Who Is the Scottish Diaspora? -- Remembering Scotland -- Learning from People and Place -- Visiting Place -- Notes -- Chapter 15: Digging Up the Past in Gwynedd: Heritage Research Tourism in Wales -- Welsh Government and Heritage Tourism -- Heritage Tourism and Voluntourism -- Volunteering in Archaeology and Heritage in the UK -- Volunteering in Welsh Archaeology and Heritage -- Volunteering in Archaeological Research -- Working with Volunteers: Pros and Cons -- Summary -- Notes -- Chapter 16: Heritage as the USP for Tourism in Northern Ireland: Attraction Mix, Effective Storytelling and Selling of a Dark Past -- Introduction -- Understanding Heritage and Heritage Tourism -- Northern Ireland: Geographical and Historical Context -- Development of a Long-Term Attractiveness That Is Heritage-Focused (First Lens) -- Normality and Pre-Violence (Years Prior to 1969) -- Terrorism and Overt Violence (Years 1969-1997) -- Post-Violence Era (Years 1998 to the Present Day).

Interpretation: Telling a Compelling Story (Second Lens) -- Balanced Thinking toward Selling Dark and Political Heritage (Third Lens) -- Conclusion -- Notes -- Chapter 17: Museums and Tourism: Time to Make Friends -- Introduction -- Audiences: The 'New Consumer' -- The Museum Experience -- The Leisure Imperative -- Motivation -- The Future -- Notes -- Index.