Tourism : principles and practice / John Fletcher [and 3 others].

ISBN:

9781292172354

Title:

Author:

Fletcher, John, author.

Personal Author:

Fletcher, John, author.

Edition:

Sixth edition.

Physical Description:

xxii, 636 pages : illustrations ; 27 cm.

General Note:

Previous edition: 2013.

Includes index.

Contents:

1. An introduction to tourism -- Part 1. Tourism demand -- 2. The nature of tourism demand -- 3. Tourism consumer behaviour -- 4. Measuring and modelling tourism demand -- 5. Forecasting tourism demand -- Part 2. The tourism destination -- 6. Destinations -- 7. The economic impact of tourism -- 8. The environmental impact of tourism -- 9. The socio-cultural impact of tourism -- 10. Sustainable tourism -- 11. Tourism and development planning -- 12. The impact of negative events on tourism and destinations -- Part 3. The tourism sector -- 13. Attractions -- 14. Accommodation -- 15. Events management -- 16. Intermediaries -- 17. Transportation -- 18. Public sector and policy -- Part 4. Marketing for tourism -- 19. Managing marketing for tourism -- 20. Marketing planning -- 21. Marketing mix applications -- 22. Information technology in tourism.

Subject Term:

Tourism.

Format:

Books

Publication Date:

2018

Publication Information:

Upper Saddle River :

Pearson,

2018.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 FLE	Book	1	Standard shelving location	Searching... Unknown

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Summary

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.

Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

Author Notes

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.

Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.