Understanding and managing tourism / John Richardson, Martin Fluker.

ISBN:

9780733986772

Title:

Author:

Richardson, John I. (John Ivor), 1931-, author.

Personal Author:

Richardson, John I. (John Ivor), 1931-, author.

Edition:

2nd ed.

Publication Information:

Physical Description:

xvi, 447 pages : illustrations ; 24 cm.

General Note:

Previous ed.: 2003.

Includes index.

Contents:

Part I. Understanding tourism -- 1. Fundamentals -- 2. The tourism system and the theory of markets and destinations -- 3. Motivation and forms of tourism -- 4. Measuring tourism and its economic impact -- 5. The sociocultural influences of tourism -- 6. Tourism and the natural environment -- Part II. Managing tourism -- 7. The managers of tourism -- 8. Managing demand -- 9. Managing tourism development -- 10. Managing quality -- 11. Managing visitors -- 12. Managing change -- References -- Glossary.

Subject Term:

Tourism -- Economic aspects -- Australia.

Tourism -- Australia.

Tourism -- Australia -- Management.

Added Author:

Fluker, Martin, 1962- 1962-,

Format:

Books

Publication Date:

2008

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 RIC	Book	1	Standard shelving location	Searching... Unknown

Bound With These Titles

On Order

Summary

For introductory courses in tourism found in Business and Tourism & Hospitality degrees.An industry driven perspective on tourism

This text combines the extensive industry-based knowledge of John Richardson with an academic and pedagogical framework provided by Martin Fluker. These other texts come from an academic perspective overlaid with an applied industry dimension.

This text is designed to be used over a twelve or thirteen week semester. Its aim is to give students a firm grounding in both understanding and working with tourism in order to achieve organisational and personal goals. Students are also encouraged to identify clear career opportunities for themselves within the tourism industry.