The development and management of visitor attractions / John Swarbrooke.

ISBN:

9780750651691

Title:

Author:

Swarbrooke, John.

Personal Author:

Swarbrooke, John.

Edition:

2nd ed.

Publication Information:

Boston : Butterworth-Heinemann, 2002.

Physical Description:

xviii, 406 p. : ill. ; 25 cm.

General Note:

Includes index.

Subject Term:

Tourism.

Leisure industry.

Format:

Books

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/els031/2001043888.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001043888.html

Publication Date:

2002

Publication Information:

Boston : Butterworth-Heinemann, 2002.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 SWA	Week loan	1	Standard shelving location	Searching... Unknown
338.4791 SWA	Book	3	Standard shelving location	Searching... Unknown
338.4791 SWA	Week loan	4	Standard shelving location	Searching... Unknown

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Author Notes

John Swarbrooke is a Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University

Preface	p. vii
Acknowledgements	p. x
List of figures	p. xi
List of tables	p. xiii
Part 1 The Context	p. 1
1 Introduction	p. 3
2 The role of visitor attractions in tourism	p. 13
3 The visitor attraction product	p. 35
4 The visitor attraction market	p. 59
5 The business environment and visitor attractions	p. 85
Part 2 The Development of Visitor Attractions	p. 97
6 The development process and the role of feasibility studies	p. 99
7 Factors influencing the success of visitor attractions	p. 113
8 Financing visitor attraction projects	p. 121
9 Designing visitor attractions	p. 140
10 Project management	p. 158
Part 3 The Management of Visitor Attractions	p. 167
11 The role of the manager and management styles	p. 169
12 The marketing concept	p. 179
13 Strategic marketing planning	p. 186
14 The implementation of marketing strategies	p. 203
15 Human resource management	p. 226
16 Financial management	p. 251
17 Operations management	p. 271
18 Management and the 'greening' of attractions	p. 281
19 Managing quality	p. 294
20 Managing change and planning for the future	p. 308
Part 4 Case Studies	p. 319
Part 5 The Future of Visitor Attractions	p. 351
Bibliography and further reading	p. 372
Author index	p. 379
Subject index	p. 380

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Summary

Summary

Author Notes

Table of Contents