by
Horner, Susan.
Call Number
338.4791 22
Publication Date
2012
Summary
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompanim
Format:
Electronic Resources
Relevance:
143755.4531
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by
Baldacchino, Godfrey.
Call Number
910.68
Publication Date
2015
Format:
Electronic Resources
Relevance:
2.4857
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