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Summary
Summary
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals.
This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved.nbsp; It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries.nbsp; The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism.
The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.
Author Notes
Haiyan Song is Chair Professor of Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.
Table of Contents
List of Figures | p. viii |
List of Tables | p. x |
Preface | p. xi |
List of Abbreviations | p. xiii |
1 Introduction to Tourism Supply Chain Management | p. 1 |
Learning objectives | p. 1 |
1.1 Background | p. 2 |
1.2 Supply chain management in tourism | p. 3 |
1.3 Critical issues in TSCM | p. 7 |
1.4 Theoretical framework | p. 15 |
1.5 Summary | p. 23 |
Discussion questions | p. 23 |
2 Demand Management and Forecasting | p. 24 |
Learning objectives | p. 24 |
2.1 Introduction | p. 24 |
2.2 Tourism demand management | p. 25 |
2.3 Collaborative TSC forecasting | p. 28 |
2.4 Forecasting methods | p. 29 |
2.5 Collaborative forecasting system design | p. 39 |
2.6 Summary | p. 44 |
Discussion questions | p. 45 |
3 Tourism Supply Chain Coordination | p. 46 |
Learning objectives | p. 46 |
3.1 Difficulties with TSC coordination | p. 46 |
3.2 Conflicting objectives | p. 48 |
3.3 Costs of poor information sharing | p. 49 |
3.4 Coordination mechanisms | p. 50 |
3.5 Information sharing | p. 57 |
3.6 Summary | p. 63 |
Discussion questions | p. 64 |
4 Tourism Supply Chain Competition | p. 65 |
Learning objectives | p. 65 |
4.1 Tourism supply chain competition | p. 65 |
4.2 Game theory and its application to TSC competition | p. 71 |
4.3 Competition in a tourism supply chain | p. 76 |
4.4 Summary | p. 81 |
Discussion questions | p. 83 |
5 Chain versus Chain Competition | p. 84 |
Learning objectives | p. 84 |
5.1 Chain versus chain competition | p. 84 |
5.2 Game-theoretic framework | p. 85 |
5.3 Impact of tourism supply chain membership | p. 88 |
5.4 Impact of tourism supply chain preference | p. 91 |
5.5 Impact of cross-sector integration | p. 93 |
5.6 Impact of inter-sector integration | p. 96 |
5.7 Summary | p. 99 |
Discussion questions | p. 100 |
6 Tourism Distribution Channels | p. 101 |
Learning objectives | p. 101 |
6.1 Tourism supply chain and distribution channels | p. 101 |
6.2 Channel intermediaries | p. 103 |
6.3 Tourism distribution channel structure | p. 106 |
6.4 Tourism distribution channel development | p. 107 |
6.5 Tourism distribution channel members | p. 115 |
6.6 Summary | p. 118 |
Discussion questions | p. 119 |
7 Capacity and Inventory Issues in TSCM | p. 120 |
Learning objectives | p. 120 |
7.1 Introduction | p. 120 |
7.2 Tourism capacity management | p. 121 |
7.3 Overbooking strategy | p. 127 |
7.4 Revenue management | p. 128 |
7.5 Summary | p. 139 |
Discussion questions | p. 140 |
8 Customer Relationship Management in TSCs | p. 141 |
Learning objectives | p. 141 |
8.1 Introduction | p. 141 |
8.2 Definitions of CRM | p. 142 |
8.3 Key components of CRM | p. 144 |
8.4 Customer service management | p. 153 |
8.5 e-CRM | p. 157 |
8.6 Summary | p. 159 |
Discussion questions | p. 160 |
9 Information Communication Technologies and TSCM | p. 162 |
Learning objectives | p. 162 |
9.1 Information communication technologies and tourism | p. 162 |
9.2 ICT-empowered tourism | p. 164 |
9.3 ICT impacts on TSCs | p. 169 |
9.4 ICTs and tourism in China | p. 175 |
9.5 Summary | p. 178 |
Discussion questions | p. 179 |
10 Conclusions and Future Research Directions | p. 180 |
10.1 Collaborative TSC planning and forecasting | p. 180 |
10.2 TSC coordination | p. 181 |
10.3 TSC dynamics | p. 182 |
10.4 Integrated product and TSC design | p. 182 |
10.5 ICT-empowered TSCM | p. 183 |
References | p. 184 |
Index | p. 197 |