by
Swarbrooke, John.
Call Number
338.4791 SWA
Publication Date
2002
Format:
Books
Publisher description http://www.loc.gov/catdir/description/els031/2001043888.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001043888.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001043888.html
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0.2000
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by
Williams, Christine, 1951-
Call Number
338.4791 WIL
Publication Date
2003
Summary
"This book aims to develop knowledge and understanding of the theories and principles of service quality within the context of leisure and tourism. It examines the characteristics of service delivery and their implications for the management of service quality in the leisure and tourism industry. Suitable for students, researchers and leisure and tourism professionals, it relates the nature of the consumer experience to the planning, design and management of service delivery and critically evaluates the various quality management methods, systems, techniques and approaches that can be applied to the leisure and tourism business environment."--BOOK JACKET.
Format:
Books
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0.1361
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