Entrepreneurship in Tourism.

ISBN:

9781351690553

Title:

Author:

Walmsley, Andreas.

Personal Author:

Walmsley, Andreas.

Edition:

1st ed.

Physical Description:

1 online resource (255 pages)

Contents:

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- List of figures -- List of tables -- List of case studies -- Preface -- Acknowledgements -- 1 Entrepreneurship in tourism: an introduction -- 2 Conceptual foundations of entrepreneurship -- 3 Innovation -- 4 Initial steps: the role of the business plan -- 5 Marketing -- 6 From birth to growth -- 7 Entrepreneurship and employment -- 8 Strategy and entrepreneurship -- 9 Social entrepreneurship in tourism -- 10 Public policy and entrepreneur ship in tourism -- 11 Contemporary issues in entrepreneurship research -- 12 Conclusion -- Index.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Tourism-Management.

Entrepreneurship.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2018

Publication Information:

Milton :

Taylor & Francis Group,

2018.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
XX(309394.1)	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

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Summary

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.

This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.

Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Author Notes

Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.