Cultural tourism [electronic resource] : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.

Cover image for Cultural tourism [electronic resource] : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.

ISBN:

9781136615153

Title:

Cultural tourism [electronic resource] : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.

Author:

McKercher, Bob.

Personal Author:

McKercher, Bob.

Publication Information:

Hoboken : Taylor and Francis, 2012.

Physical Description:

1 online resource (273 p.)

General Note:

Description based upon print version of record.

Contents:

Chapter 1. Introduction; Defining Cultural Tourism; Conceptualizing Cultural Tourism-A Thematic Approach; The Key Issue: Linking Cultural Heritage Managementand Tourism Management; Chapter 2. Challenges in Achieving Sustainable Cultural Tourism; Introduction; Culture andTourism-Collaborators or Competitors?; The Independent Evolution of Tourism and Cultural Heritage; Seven Possible Relationships Between Tourism and Cultural Heritage Management; The Consequences; The Solution

Chapter 3. How Tourism Works; Introduction; The Nature of Tourism; Attractions Drive Tourism; Factors Influencing Visitation Levels; Tourist Behavior; CuItural Tourism; Conclusion; Chapter 4. Cultural Heritage Management; Introduction; Core Concepts; Cultural Heritage Management and Tourism; Negative and Positive Impacts of Tourism; Conclusion; Chapter 5. Tangible Heritage; Introduction; Process-Driven Conservation of Tangible Cultural Heritage; The Scope of Tangible Heritage Assets; Cultural Significance of Heritage Assets; Authenticity

Tourism, Authenticity, and Commodification Visitor Accessibility to Tangible Heritage Assets; Consultation As an Important Element of the ManagementProcess; Chapter 6. Intangible Heritage and Its Management; Introduction; Recognition of Intangible Cultural Heritage Management; Intangible Heritage Assets-Management and Tourism Issues; Authenticity and Cultural Space; Tourism and Changes to Intangible Heritage; Culturally Appropriate and Sustainable Use of Assets; Stakeholder Consultation in Setting Management Priorities; Chapter 7. Cultural Tourism Products-A Regional Perspective; Introduction

Products Benefits of Adopting a Marketing Approach to Product Development; Hierarchy of Attractions; Developing Cultural Tourism Attractions; Conclusions; Chapter 8. Commodification, Environmental Bubbles, and CulturalTourism Products; Introduction; Consumption-Strangeness versus Familiarity and the Environmental Bubble; Creating Cultural Tourism Products or Attractions; Tactics; Conclusions; Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology; Introduction; Who Are Cultural Tourists?; A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists

Five Types of Cultural Tourists Testing the Model: Hong Kong As a Case Study; Implications for Cultural Tourism; Chapter 10. Gatekeepers; Introduction; Using Cultural and Heritage Assets to Brand a Destination; The Role of Gatekeepers in Conveying Messages; Effect of Many Gatekeepers on the Message Passed to the Tourist; Chapter 11. Assessment; Introduction; Assessing the Tourism Potential of Assets; Considering the Wider Context; Understanding the Asset in Its Setting; Asset Specific Issues: ""Place"" and Cultural Spaces; Stakeholder and Consultation Issues

People, Skills, and Financial Resources

Subject Term:

Heritage tourism.

Added Author:

Du Cros, Hilary.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2012

Publication Information:

Hoboken : Taylor and Francis, 2012.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 MCK	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism:

cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset

Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products.

Now translated into simplified Chinese.

Author Notes

Bob McKercher

Reviews (1)

Choice Review

This comprehensive and thoughtful work coherently examines the contradictions inherent in the very concept of cultural tourism. On the one hand the packaging of cultural attractions as tourism products has grown both in terms of its importance to the travel consumer and as a revenue generator. Conversely, cultural heritage management often views cultural tourism as, at best, a double-edged sword that prevents balanced, sustainable development. The authors, an academic and a cultural heritage analyst, address the challenges of cultural tourism from each perspective by first defining tourism and how it works and then cultural heritage management and how it works. A synthesis, typology, and assessment methodologies are then proposed. The authors offer a global, detailed exposition of various issues in a lucid, well-organized, and balanced fashion. They have performed a great service to both the professional and student with the publication of this perceptive volume. Recommended for upper-division undergraduate and graduate students and government and private sector policy makers. S. A. Schulman CUNY Kingsborough Community College