Achieving Success Through Innovation : Cases and Insights from the Hospitality, Travel, and Tourism Industry / Cathy A. Enz [and 4 others] ; edited by Glenn Withiam.

Cover image for Achieving Success Through Innovation : Cases and Insights from the Hospitality, Travel, and Tourism Industry / Cathy A. Enz [and 4 others] ; edited by Glenn Withiam.

ISBN:

9781631570445

Title:

Achieving Success Through Innovation : Cases and Insights from the Hospitality, Travel, and Tourism Industry / Cathy A. Enz [and 4 others] ; edited by Glenn Withiam.

Author:

Enz, Cathy A., 1956-, author.

Physical Description:

1 online resource (216 pages)

General Note:

Indluces index.

Contents:

Chapter 1: The Nature of Innovation -- Chapter 2: Improving the Customer Experience -- Chapter 3: Better Human Resources for Improved Operations -- Chapter 4: Sustainability Innovation -- Chapter 5: Applying Technology for Corporate Success -- Chapter 6: Innovative Restaurant Concepts -- Chapter 7: Lodging Concept Innovation -- Chapter 8: Strategic Intermediation -- Chapter 9: Achieving Success through Innovation -- About the Authors -- Index.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Hospitality industry -- Management.

Tourism -- Management.

Added Author:

Enz, Cathy A., 1956-,

Withiam, Glenn,

Format:

Electronic Resources

Electronic Access:

Click to View

Publication Date:

2016

Publication Information:

New York :

Business Expert Press,

2016.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.94068 ACH	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.