Revenue management for hospitality and tourism [electronic resource].

ISBN:

9781908999504

Title:

Author:

Fyall, Alan.

Personal Author:

Fyall, Alan.

Publication Information:

Oxford : Goodfellow Publishers Ltd, 2013.

Physical Description:

1 online resource (256 p.)

General Note:

Description based upon print version of record.

Contents:

1The Emergence of Yield Management; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 2The Components of Revenue Management; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 3The Role of the Revenue Manager; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 4The Revenue Manager's Approach; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 5Setting up a Revenue Management System; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 6Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty; SS Padhi

7Revenue Management in China's Lodging Sector: Practices and ChallengesLarry Yu and Huimin Gu; 8Restaurant Revenue Management; Cindy Heo; 9RevenueManagement at Heritage Visitor Attractions; Anna Leask; 10Theme Parks Revenue Management; Ady Milman and Kelly Kaak; 11Revenue Management in the Cruising Industry; David Selby; 12Revenue Management in Hotels and Airlines: A Critique; Paul Whitelaw; 13Car Rental Revenue Management; David Cretin and Emanuel Scuto; 14Revenue Management and Customer Relationship Management; Xuan (Lorna) Wang; 15Staff Empowerment and Revenue Management; Frederic Toitot

16 Risk Management as a Tool to Optimise Revenue during Black Swan EventsKate Varini and Sarah Kamensky; 17Timeshare Revenue Management; Amy Gregory

Subject Term:

Hospitality industry -- Management.

Revenue management.

Added Author:

Legohérel, Patrick

Poutier, Elizabeth

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2013

Publication Information:

Oxford : Goodfellow Publishers Ltd, 2013.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791.0681 FYA	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.