by
Munar, Ana María.
Call Number
338.4791 23
Publication Date
2013
Summary
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Format:
Electronic Resources
Relevance:
0.1195
by
Christou, Evangelos.
Call Number
338.4791 SOC
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1078
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by
Minazzi, Roberta.
Call Number
338.4791 MIN
Publication Date
2014
Summary
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format:
Electronic Resources
Relevance:
0.0776
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