Intro -- Foreword -- Acknowledgements -- Contents -- Contributors -- Chapter 1: The Evolution of Sustainable Tourism in Asia -- 1.1 Introduction -- 1.2 Sustainable Development -- 1.3 Sustainable Tourism -- 1.3.1 Historic Steps of Sustainable Tourism -- 1.3.2 Principles and Aims of Sustainable Tourism -- 1.4 Asian Sustainable Tourism -- 1.4.1 Tourism Landscape in Asia -- 1.4.2 Research into Asian Sustainable Tourism -- 1.5 Contributions of Chapters in the Book -- 1.6 Concluding Remarks -- References -- Part I: Stakeholders Perspectives and Sustainability -- Chapter 2: Partnerships Towards Sustainability: The Revival of Boracay's Wetlands -- 2.1 Introduction -- 2.2 Corporate Social Responsibility in Tourism -- 2.3 Methodology -- 2.4 Findings -- 2.4.1 CSR and Social Learning in Wetland 2 -- 2.5 Discussion -- 2.6 Conclusion -- References -- Chapter 3: Local Community Participation Towards Malaysian Homestay Sustainability -- 3.1 Introduction -- 3.2 Literature Review -- 3.2.1 Sustainable Tourism -- 3.2.2 Community-Based Tourism (CBT) -- 3.3 Malaysian Community Based Tourism Efforts: Malaysian Homestay -- 3.3.1 Successful Homestay - Miso Walai Village Homestay -- 3.3.1.1 Homestay Community Locations -- 3.3.1.2 Awareness, Knowledge and Skill of Local Community -- 3.3.1.3 Management Structure -- 3.3.1.4 Central Leadership -- 3.3.1.5 Local Commitment and Vision -- 3.3.1.6 Homestay Sustainability Conceptual Framework -- Economic Dimension -- Destination Competitiveness -- Employment -- Multiplier Effect -- Institutional Dimension -- Flexibility -- Self-Organization -- Power Sharing -- Environmental Dimension -- Socio-Cultural Dimension -- Youth in Tourism -- Promotion of Socio-Cultural Understanding -- Level of Safety and Security -- 3.4 Methodology -- 3.5 Findings and Discussion -- 3.5.1 Economic Dimension -- 3.5.2 Institutional Dimension.

3.5.3 Environmental Dimension -- 3.5.4 Socio-Cultural Perspective -- 3.6 Conclusion and Implications -- References -- Chapter 4: Nurturing Sense of Place: Host Community Perspectives for Social Sustainability -- 4.1 Introduction -- 4.2 Literature Review -- 4.2.1 Host Community -- 4.2.2 Sense of Place -- 4.2.3 Social Sustainability -- 4.3 Research Setting -- 4.4 Research Design -- 4.5 Findings -- 4.5.1 Positive Sense of Place -- 4.5.2 Negative Sense of Place -- 4.6 Discussion and Conclusion -- References -- Chapter 5: Sustainability and the Tourist Wall: The Case of Hindered Interaction Between Chinese Visitors with Malaysian Society -- 5.1 Introduction -- 5.2 Malaysia - The bumiputera context -- 5.3 Methodology -- 5.4 Chinese Visitor Perceptions: Ethnic Diversity and Multiculturalism -- 5.5 Cognizance of Discrimination Against Chinese Malaysians -- 5.6 Reflections on the Wall and the Silence -- 5.7 Conclusion -- 5.8 Limitation -- References -- Chapter 6: Sustainable Tourism in Emerging Regional Destinations in China: Stakeholder Participation in Genhe -- 6.1 Introduction -- 6.2 Sustainable Tourism in Regional China -- 6.3 Tourism Sustainability from Stakeholders' Perspectives -- 6.4 Destination Management Organisation (DMO) in Context -- 6.5 Research Method -- 6.6 Findings and Discussion -- 6.6.1 Environmental Sustainability -- 6.6.2 Social Sustainability -- 6.6.3 Economic Sustainability -- 6.7 Conclusion -- References -- Part II: COVID-19 and Its Impact on Tourism Sustainability -- Chapter 7: Re-negotiating the Future for Indonesian Tourism After COVID-19: Sustainability as the New Normal? -- 7.1 Introduction -- 7.2 Literature Review -- 7.3 Methodology -- 7.3.1 Data Analysis -- 7.4 The New Normal, Sustainability and Post COVID-19 Tourism -- 7.4.1 Social Distancing -- 7.4.2 Health and Hygiene Protocols -- 7.4.3 Shifting from Quantity to Quality.

7.5 Discussion and Conclusion -- References -- Chapter 8: Tourism Sustainability in Indonesia: Reflection and Reformulation -- 8.1 Introduction -- 8.2 Methodology -- 8.3 Reflection -- 8.4 Reformulation -- 8.5 Survival and Recovery Strategies -- 8.6 Concluding Remarks -- References -- Part III: Issues of Sustainable Tourism in Asia -- Chapter 9: Scenarios of Sustainable Tourism Development in Cambodia -- 9.1 Introduction -- 9.2 Literature Review and Key Concepts: Sustainable Tourism and Social Enterprise -- 9.3 The Contextual Background of Cambodia's Tourism Development -- 9.4 The Growth Scenario: Tourism as the Engine of Economic Success -- 9.5 The Diversification Scenario: Emerging Initiatives in Tourism-Based Social Enterprise -- 9.6 Discussion and Conclusion -- References -- Chapter 10: Sustainable Tourism and the Moral Limits of the Market: Can Asia Offer Better Alternatives -- 10.1 Introduction -- 10.2 The Moral Limits of the Market -- 10.2.1 Moral Limit 1: Price and Impact on Non-Economic Values -- 10.2.2 Moral Limit 2: Accessibility to and Distribution of Benefits -- 10.3 Four Approaches Towards Sustainable Tourism -- 10.3.1 Stakeholder Theory and the Triple Bottom Line -- 10.3.2 Public-Private Partnerships -- 10.3.3 Redesigning the Market -- 10.3.4 Community-Led Tourism: Learning from the Local -- 10.4 Limits to Local Alternatives That Bring About a More Sustainable Form of Tourism? -- References -- Index.