Marketing National Parks for Sustainable Tourism.

ISBN:

9781845415594

Title:

Author:

Wearing, Dr. Stephen L.

Personal Author:

Wearing, Dr. Stephen L.

Edition:

1st ed.

Physical Description:

1 online resource (165 pages)

Series:

Aspects of Tourism ; v.72

Aspects of Tourism

Contents:

Contents -- Case Studies -- Tables and Figures -- 1 An Environmental Context for Sustainable National Park Marketing -- 2 Mainstream to Alternative Tourism Marketing -- 3 Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers -- 4 Approaches to Marketing Ephemeral Tourist Experiences -- 5 The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6 Tragedy of the Commons or Solution for the Commons -- References -- Index.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Sustainable tourism.

Added Author:

Schweinsberg, Dr. Stephen.

Tower, Dr. John.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2016

Publication Information:

Bristol :

Channel View Publications,

2016.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

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Summary

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

Author Notes

Wearing Stephen L. :

Stephen L. Wearing is Associate Professor at the University of Technology Sydney, Australia and has worked in the field for 25 years. His research interests include ecotourism, community based and volunteer tourism, environmentalism, the sociology of leisure and tourism and social sciences in protected area management.

Schweinsberg Stephen :

Stephen Schweinsberg is Lecturer in Sustainable Management at the University of Technology Sydney Business School, Australia and his research focuses on tourism and rural community interactions and national park based tourism management.

Tower John :

John Tower is Senior Lecturer in Recreation and Sport Management at Victoria University, Australia. He has worked in the leisure, recreation and sport industry for over 30 years with a particular interest in community sport and recreation participation and the delivery of community sport and recreation services.

1 Chapter 1: An Environmental Context for Sustainable National Park MarketingStephen L. Wearing; Stephen Schweinsberg; John Tower

2 Chapter 2: Mainstream to Alternative Tourism MarketingStephen L. Wearing; Stephen Schweinsberg; John Tower

3 Chapter 3: Sustainable Tourism Marketing - A Wicked Policy Challenge for Park ManagersStephen L. Wearing; Stephen Schweinsberg; John Tower

4 Chapter 4: Approaches to Marketing Ephemeral Tourist ExperiencesStephen L. Wearing; Stephen Schweinsberg; John Tower

5 Chapter 5: The Multifaceted Rural, Power and the Marketing of Culture through InterpretationStephen L. Wearing; Stephen Schweinsberg; John Tower

6 Chapter 6: Tragedy of the Commons or Solution for the CommonsStephen L. Wearing; Stephen Schweinsberg; John Tower

Available:*

Bound With These Titles

On Order

Summary

Summary

Author Notes

Table of Contents