Event evaluation : theory and methods for event management and tourism / Donald Getz, PhD.

ISBN:

9781911396659

Title:

Author:

Getz, Donald, 1949-, author.

Personal Author:

Getz, Donald, 1949-, author.

Physical Description:

x, 178 pages ; 24 cm.

Series:

Events management theory and methods series

Contents:

Machine generated contents note: 1.Basic Concepts and Definitions -- 2.Value, Values and Evaluation -- 3.Theory -- 4.A Model of the Evaluation Process -- 5.Measures, Methods and Planning an Evaluation Project -- 6.Establishing the Evaluation System -- 7.Goals and Goal Attainment -- 8.Evaluating the Organisation: (I) -- 9.Evaluating the Organisation (II) -- 10.Evaluating Visitors and Experiences -- 11.Quality Evaluation -- 12.Evaluating Human Resources -- 13.Evaluation in Different Types of Planned Events.

Subject Term:

Special events -- Management.

Special events -- Evaluation.

Special events -- Research -- Management.

Tourism -- Research -- Management.

Format:

Books

Publication Date:

2018

Publication Information:

Oxford :

Goodfellow publishers Ltd,

2018.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 GET	Week loan	1	Standard shelving location	Searching... Unknown
658.456 GET	1:HD	2	Standard shelving location	Searching... Unknown

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Summary

This is the first textbook and reference work on evaluation intended for event management andevent tourism. Drawing upon generic evaluation theory and methods, event and tourism researchand real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.The strength of this book lies in its emphasis on evaluation foundations, both theoretical andmethodological, enabling the student and practitioner to adapt the evaluation process to manysituations using:*A range of tools from simple checklists to more advanced logic models;*Specific chapters devoted to the most challenging evaluation contexts: the visitor and theirexperience, quality and human resources;*A chapter devoted to exploring different evaluation challenges in the full range of plannedevents, including the tourism dimension;*An introduction of impact assessment.The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.