Teaching Cases in Tourism, Hospitality and Events / edited by Saurabh Kumar Dixit, Senthilkumaran Piramanaygam.

ISBN:

9781800621022

Title:

Author:

Dixit, Saurabh Kumar, 1979-, editor.

Edition:

1st ed.

Physical Description:

1 online resource (508 pages)

Contents:

1 Discovering Southern Latium: a Daily Excursion from Rome -- 2 Developing Virtual Tourism in the Wake of COVID-19: a Critical Function of Tourism Destination Management Organizations -- 3 Why Workers Are Not Returning to the Hospitality and Tourism Industry: a Turning Point -- 4 Last Time They Were Here, This Time They Were Not: Environmental Factors behind the Introduction or Discontinuation of Robot Hotels -- 5 The Tourism Pursuit App - Can Tourism Destinations be Gamified? -- 6 The Role of Locational Factors in Influencing the Overall Rating Experience of Hotel Visitors: an Application of Tripadvisor Data in Barcelona -- 7 Convert 'Good' to 'Excellent' Tourism Governance: Improve Indigenous Engagement -- 8 COVID-19 a Disaster for Heritage Business Models - Victoria & -- Albert Museum Case Study -- 9 Disaster Management for Coastal Tourism Destinations of Odisha -- 10 Start from Scratch: Managing the Life Cycle and Sustaining Tourist Destinations -- 11 Water Management in Hotels Using Tap Specs in Conjunction with the Ishikawa Approach -- 12 Paradise Splendour -- 13 Café Cherrapunjee: a Guest House with a Sustainable Approach -- 14 The Twinhill Hotel: Revenue Management at a Family-owned Hotel -- 15 To Stay or Not to Stay: How to Convince the Very First Guest of a Resort Property -- 16 Mayday, Mayday: Falling Off a Legacy -- 17 Learning from Hilton Worldwide - Successful Corporate Social Responsibility Strategies -- 18 Researching to Solve the Problem of Developing a Skilled Workforce in Tourism and Hospitality: a Case of the Sultanate of Oman -- 19 Leveraging Artificial Intelligence in Hospitality and Tourism for Success -- 20 Solving the Drive-through Crisis with Service Blueprinting.

21 Use of Customers' Satisfaction Survey to Segment the Tourism Market -- 22 Present Your Choice of Management Information System (MIS) Mix -- 23 Small Events Snowballing into Large Effects - Using Economic Impact Analysis with a Winter Sports Non-profit Organization -- 24 Operations Research in Tourism: Developing Tourist Circuits -- 25 Sustainability of Artists and Craft Persons During COVID-19: a Case Study of Kalakriti Creations -- 26 Sage Bliss: the Question of Employee Equity -- 27 Hotel Dream - Reinventing the Segmentation, Targeting and Positioning for Resilience -- Index.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Tourism -- Study and teaching.

Hospitality industry -- Study and teaching.

Special events -- Study and teaching.

Added Author:

Dixit, Saurabh Kumar, 1979-,

Piramanaygam, Senthilkumaran,

Format:

Electronic Resources

Electronic Access:

Click to View

Publication Date:

2023

Publication Information:

Oxford :

CAB International,

2023.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 TEA	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers:- General management, including innovation, ethics, and sustainability;- Strategic management, including business models, SWOT analyses and internationalisation;- Human resource management, including motivating employees, conflict management and work-life balance;- Marketing, including managing service quality, branding and new service development;- Financial management, including budgeting, risk management and forecasting;- Operations management, including food and beverage delivery, revenue management and health and safety.A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.

Author Notes

Saurabh Kumar Dixit (Edited By) Saurabh Kumar Dixit, Ph. D., is a Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021) and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Wine Tourism and Routledge Handbook of Collaborative Consumption in Tourism. He has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member and guest editor of many international journals such as the International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourism Recreational Research, Anatolia, Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Foodservice Business Research, Qualitative Market Research and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.Senthilkumaran Piramanaygam (Edited By) Senthilkumaran Piramanaygam PhD. is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialisation in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic management in hospitality, consumer behaviour, the experience economy, and behavioural economics. He holds more than 20 years of experience in teaching hospitality, business management and tourism to both undergraduate and post graduate students. He has contributed many research works to peer reviewed books and international journals.